Summary
Overview
Work History
Education
Skills
Timeline
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Jack Girard

Pawcatuck,CT

Summary

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 10+ years of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

8
8
years of professional experience

Work History

Social Media Marketing Director

Team Synergy
06.2023 - Current
  • Promoted content through advertising on specific social media networks to reach target audience.
  • Assisted in developing innovative solutions for engaging customers through interactive experiences on social networks.
  • Monitored trends in the industry to ensure that campaigns were up-to-date with current events and initiatives.
  • Identified target audiences through market research to create effective content strategies.
  • Analyzed web traffic metrics to identify best practices for improving user engagement.
  • Optimized posts by leveraging insights from analytics tools such as Google Analytics and Hootsuite Insights.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Assessed data gleaned from social media activities and campaigns and made suggestions to improve effectiveness.
  • Presented ideas and storyboards to clients.
  • Revised written output to satisfy needs of clients, directors or publishers.
  • Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
  • Collaborated with social media managers to define channel content needs.
  • Provided support during live events by creating real-time updates via social media outlets.
  • Conducted background research to add depth to scenes, history and characters.

Social Media Marketing Manager

Horizon Union
Multinational
07.2016 - 06.2024
  • Researched industry trends and competitors' activities to develop new ideas for content creation.
  • Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
  • Developed and implemented successful social media campaigns to support company objectives.
  • Directed activities of external agencies, establishments or departments.
  • Engaged with and responded to online audience through relevant comments.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Designed promotional materials using graphic design software applications.
  • Coordinated positive media interviews and events sponsorships.
  • Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Optimized posts for SEO purposes by researching relevant keywords and hashtags.
  • Identified target audience and developed optimized communication plans to engage and interest individuals.

Social Media Manager

eRa Eternity eSports
Toronto , Canada
01.2018 - 09.2020
  • Researched industry trends and competitors' activities to develop new ideas for content creation.
  • Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
  • Developed and implemented successful social media campaigns to support company objectives.
  • Directed activities of external agencies, establishments or departments.
  • Engaged with and responded to online audience through relevant comments.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Designed promotional materials using graphic design software applications.
  • Coordinated positive media interviews and events sponsorships.
  • Identified target audience and developed optimized communication plans to engage and interest individuals.
  • Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.

Social Media Manager

Myth Gaming
04.2017 - 11.2018
  • Researched industry trends and competitors' activities to develop new ideas for content creation.
  • Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
  • Developed and implemented successful social media campaigns to support company objectives.
  • Directed activities of external agencies, establishments or departments.
  • Engaged with and responded to online audience through relevant comments.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Curated content for social media platforms.
  • Utilized well-developed social listening skills to craft valuable original content.
  • Trained interviewers in proper techniques to collect relevant and reliable data.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Provided guidance on how best to use different types of digital media within a project.
  • Evaluated competitor websites and social media accounts regularly and identified areas where improvements could be made.

Social Media Manager

Dare Rising
Boston, MA
06.2017 - 10.2017
  • Researched industry trends and competitors' activities to develop new ideas for content creation.
  • Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
  • Developed and implemented successful social media campaigns to support company objectives.
  • Directed activities of external agencies, establishments or departments.
  • Engaged with and responded to online audience through relevant comments.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Designed promotional materials using graphic design software applications.
  • Coordinated positive media interviews and events sponsorships.
  • Identified target audience and developed optimized communication plans to engage and interest individuals.
  • Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Optimized posts for SEO purposes by researching relevant keywords and hashtags.
  • Analyzed market data to determine ways to reach target audience or intended segments.

Education

Some College - Graphic Design

New England Institute of Technology
02.2017

Skills

  • Research & Development
  • Graphic Design
  • Branding
  • Product Development
  • Adobe After Effects
  • Layout Design
  • Adobe Creative Suite
  • Adobe Illustrator
  • Adobe Photoshop
  • Photography
  • Web Design
  • Social media management
  • Digital marketing
  • Marketing
  • Content management
  • Graphic design
  • Google Docs
  • Proofreading
  • Presentation skills
  • Project management
  • AI
  • Research
  • Analysis skills
  • Relationship management
  • Data analysis skills
  • Data management
  • Research & development
  • Recruiting
  • Leadership
  • Social Media and Promotions
  • Service Promotion
  • Strategic Marketing
  • Google Analytics
  • Market Trends Analysis
  • Team Recruiting and Hiring
  • Product Promotion
  • Pricing Strategies
  • Strategic Planning and Alignment

Timeline

Social Media Marketing Director

Team Synergy
06.2023 - Current

Social Media Manager

eRa Eternity eSports
01.2018 - 09.2020

Social Media Manager

Dare Rising
06.2017 - 10.2017

Social Media Manager

Myth Gaming
04.2017 - 11.2018

Social Media Marketing Manager

Horizon Union
07.2016 - 06.2024

Some College - Graphic Design

New England Institute of Technology

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Jack Girard