Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Jack Keller Fitton

New York,USA

Summary

Results-driven professional with 5+ years of experience building strategic relationships and influencing business decisions in tech. Expertise in leveraging data-driven insights to shape product strategies and collaborate with cross-functional teams. Proven success in leading strategies and presenting to senior executives. Strong foundation in business admin, finance, and international business; proficient in Salesforce, Tableau, Powerpoint, and Excel.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Market Strategy/Analyst Relations Senior Specialist

Salesforce
New York, USA
02.2025 - Current
  • Manage strategic relationships with 100+ influential clients across 20+ key industry analyst firms, driving growth across Salesforce's product suite.
  • Create and implement strategies to engage with key analysts from Gartner, Forrester, IDC, and independent firms. Lead inquiries, briefings, and advisory sessions, providing strategic guidance to strengthen relationships with analysts and hone internal product strategies.
  • Partner with CMO, COO, and GMs to craft messaging, define product strategies, and market positioning, offering strategic recommendations for refining Go-To-Market strategy.
  • Oversee cross-functional teams in managing fast-paced projects such as Magic Quadrants, Waves, and MarketScape evaluations. Create strategic plans and manage project execution, ensuring successful completion of RFIs, briefings, and demos.
  • Collaborate with web, creative, and competitive teams to develop promotional and enablement strategies and maximize the impact and revenue from evaluations. Work frequently with the Investor Relations team on earnings announcements, etc. Utilize Tableau to create dashboards and reports, providing data-driven insights to key decision-makers.
  • Personally organized key meetings and programs at strategic events that included 200+ customers, partners, analysts, and executives. Develop research summaries, competitive analysis portfolios, and provide regular insights from the analyst community and industry trends to executives; frequently presented strategy to C-suite leaders, including CEO Marc Benioff.

Market Strategy Specialist

Salesforce
08.2022 - 01.2025

Market Strategy Analyst

Salesforce
08.2021 - 08.2022

Analyst Relations Intern

Tableau Software
Seattle, USA
06.2020 - 09.2020
  • Created dashboards and reports to provide market insights to key executives. Supported relationships with top analyst firms (Gartner, Forrester) to strengthen Tableau's market presence.

Product Marketing Intern

Carta
San Francisco, USA
07.2019 - 09.2019
  • Developed content and materials for go-to-market strategies, boosting sales and generating growth for unicorn startup.

Marketing Manager

Astro Technology (Acquired by Slack)
Palo Alto, USA
06.2018 - 09.2018
  • Collaborated with CEO on product launches, managing content creation and promotional campaigns.

Customer Service

01.2017 - 12.2021
  • Held a variety of customer service jobs early in career, developing work ethic and strong interpersonal skills in fast-paced environments.

Education

Bachelor of Arts - Business Administration, Concentration: Finance

University of Washington, Michael G. Foster School of Business
Seattle, WA

Skills

  • Project Management
  • Leadership
  • Stakeholder Relations
  • Data Analytics
  • Report Generation
  • Strategy
  • Time Management
  • Communication
  • Team Player
  • Problem-Solving

Certification

Salesforce Certified Administrator, Tableau Desktop Specialist, Excel, Bloomberg Market Concepts

Timeline

Market Strategy/Analyst Relations Senior Specialist

Salesforce
02.2025 - Current

Market Strategy Specialist

Salesforce
08.2022 - 01.2025

Market Strategy Analyst

Salesforce
08.2021 - 08.2022

Analyst Relations Intern

Tableau Software
06.2020 - 09.2020

Product Marketing Intern

Carta
07.2019 - 09.2019

Marketing Manager

Astro Technology (Acquired by Slack)
06.2018 - 09.2018

Customer Service

01.2017 - 12.2021

Bachelor of Arts - Business Administration, Concentration: Finance

University of Washington, Michael G. Foster School of Business

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