Founder
VyFinance
- VyFinance was a Cardano Decentralized Finance platform, founded with a small group
- Designed the branding, palette, and marketing schema
- Communities are a strong part of Contemporary Marketing, which is not only cheap but offers a devoted community
- Proposal to move to Cardano from Ethereum so-as to corner the developing market
- CMO but my role also fell into CIO/CITO
- Programming/managing the website, setting up the DNS, CRM, etc backend
- Running the marketing front, overseeing community and guerilla aspects, Bizdev, conference planning, travel planning, and PR; Helping the frontend dev with AWS, Operating System, and Hardware issues that would arise
- Designing branding and UI for the frontend
- Unique semi-automated community which heavily reduced required-staff and staff-load
- Achieved via 'Community Moderators' as well as 'Top Fans' and other ways to reward members for dedication and activity
- VyFinance: Stats From our launch in October of 2021, with $3k annual budget to January 2023: 32.4k Twitter Followers, 10k Facebook Followers, 4.1k Telegram Members (Inactive Members and Bots being purged monthly), 9k Discord Members (Inactive Members and Bots being purged monthly), Daily Discord and Telegram Chatter, Active and Energetic community
- Processes Established and Performed: Monthly Medium Updates, Weekly Twitter Spaces, Monthly Discord AMA, text-chat included so that users poor at English, and shy users, can still ask questions
- Small, but important
- Full SEO, Google 'VyFinance' or even just 'VyFi'
- Basic Facebook Advertisements
- Guerilla Marketing and Grassroots Marketing
- Surveys for frontend development
- FaceBook Ads
- Synced posting for all socials
- Posting Schedule with flexibility for urgent posts
- Reactive Discord that rewards users for participating
- Booths and events at conventions
- Sponsoring conventions, events, spaces, shows
- Importantly: Loyal members who can answer questions and help users out which gives the impression of a tight-knit and supportive community to new users
- (Keep in mind, some of these are more or less effective depending on the type/goals of the company
- This is all in the reference of a Decentralized Finance protocol)