Jack Levey
Henderson
Summary
Results-driven digital marketing and strategy expert with a proven track record of driving revenue growth through strategic marketing initiatives and data-driven analytics. Adept at developing and executing comprehensive digital marketing strategies to maximize brand visibility, customer engagement, and ROI. Demonstrated expertise in leveraging cutting-edge tools and platforms to optimize campaigns and enhance overall marketing performance. Proficient in conducting market research, analyzing competitors, and identifying trends to stay at the forefront of dynamic industries. Excels in cross-functional collaboration, leading teams to deliver impactful campaigns that consistently exceed targets. Seeking to contribute my skills and experience to drive success in a digital marketing environment.
Overview
15
15
years of professional experience
Work History
Digital Marketing Strategy Manager
Las Vegas Raiders
2022.11 - 2023.11
Leveraged the Las Vegas Raiders database to manage all marketing automation campaigns, working with all revenue driving verticals within the organization. Was responsible for developing strategies for targeted marketing campaigns (i.e., Paid social, Email, SMS, Push notifications, etc.), building relationships with internal stakeholders and associated vendors, and executing and evaluating the effectiveness of marketing campaigns.
Revenue Planning & Analytics Coordinator
Las Vegas Raiders
2013.06 - 2022.11
Responsibilities include compiling and distributing information available through team's database of customers to generate leads for sales team, database management, development of reports, coordination and implementation of all direct marketing projects and maintaining strict confidentiality of all data.
Marketing Intern
Oakland Raiders
2012.06 - 2022.08
Interned in the Oakland Raider's Marketing Department. Accomplished marketing tasks, social media tracking, and assisted with season ticket sales.
Accounting Intern
Mt. Beautiful Winery
2011.12 - 2012.02
Interned in the Accounting Department where I learned Quikbooks, assisted in managing inventory, completed bank reconciliations, and monitored Accounts Receivable
Production Worker
Environmental Sampling Supplies (E.S.S.)
2008.06 - 2011.08
Worked on the production line, boxed, and shipped product.
Administrative Assistant
Canterbury Of New Zealand
2010.12 - 2011.02
Handled file relocation, monitored inventory, and managed office inventory.
Education
Bachelor of Science - Marketing
California State University, Chico
Chico, CA06.2013
Skills
- Marketing and Strategic Planning
- Data Analysis and Reporting
- Performance Tracking and Evaluation - Key Performance Indicators
- Complex Problem-Solving and Decision Making
- Effective Verbal and Written Communication
- Lead Generation
- Brand and Project Management
- Customer Relationship Management
- Cross-functional Teamwork and Interpersonal Relations
- Process Improvement
- Revenue Forecasting
- Training and Development
Accomplishments
Achieved year-over-year growth in both database size and app installations for both the Raiders and Allegiant Stadium
Spearheaded the launch of SMS communication for the Raiders and Allegiant Stadium
Executed paid social media campaigns on Meta, X, LinkedIn, Spotify, and Google
Directed marketing efforts for various internal departments within the Raiders organization and Allegiant Stadium
Successfully built and managed a loyalty program in Oakland for Season Ticket Holders
Managed project coordination for partner trades and internal department efforts across radio, TV, web, social media, and other channels.
Contributed to the team's status as the fastest to sell out season tickets in the NFL during the relocation from Oakland to Las Vegas
Led data tracking and reporting initiatives, analyzing key performance indicators (KPIs) to exceed goals.
Timeline
Digital Marketing Strategy Manager
Las Vegas Raiders
2022.11 - 2023.11
Revenue Planning & Analytics Coordinator
Las Vegas Raiders
2013.06 - 2022.11
Marketing Intern
Oakland Raiders
2012.06 - 2022.08
Accounting Intern
Mt. Beautiful Winery
2011.12 - 2012.02
Administrative Assistant
Canterbury Of New Zealand
2010.12 - 2011.02
Production Worker
Environmental Sampling Supplies (E.S.S.)
2008.06 - 2011.08
Bachelor of Science - Marketing
California State University, Chico
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