Jack Lugo
New York
Summary
A team-oriented, eager digital and social marketer with professional experience in social media, account management, digital marketing, and brand partnerships interested in a career with an organization that values creativity and a strong work ethic to achieve the company's goals and other professional aspirations
Overview
3
3
years of professional experience
Work History
Account Associate
Robb Report And Art Media
4 2022 - Current
- Served as our client's primary point of contact for all post-sales initiatives. This includes organizing campaign introductory calls, collecting and assessing digital and print materials, generating weekly performance reports as well as end-of-campaign recaps, and addressing impending questions or concerns.
- Coordinate with the company's internal departments to ensure prompt execution of digital and print initiatives.
- Lead the execution of paid social media and custom content programs
- Analyze post-campaign data and present best practices and case studies based on its performance.
Social Media Coordinator
Something Greek
08.2021 - 04.2022
- Planned, organized, and monitored the company's social media content and campaigns using strategic marketing tactics, KPIs, and industry best practices.
- Oversaw and coordinated the company's brand partnership program. This includes identifying and recruiting influencers, planning and reviewing content, and monitoring the partnership-generated revenue.
- Developed additional marketing content such as blogs, promotional materials, and paid advertisements for social media.
Social Media Marketing Intern
Socialike Inc.
8 2020 - 12 2020
- Assisted the marketing manager with routine duties such as organizing marketing presentations, and evaluating industry trends and best practices for our various clients.
- Assisted in maintaining social media accounts for a variety of businesses, adapting content to brand guidelines. This involves scheduling posts, interacting with followers, and updating profiles.
- Assisted in identifying and reaching out to content creators to develop partnerships with clients under the Socialike Inc. brand. This entails finding content creators who share our clients' basic values, organizing specific promotional boxes, and negotiating prices.
Education
Bachelor of Arts - Public Relations/Advertising
University of Hartford
West Hartford, CT05.2021
Skills
- Account Management
- Relationship Building
- Campaign Execution
- Marketing Coordination
- Social Media Management
- Content Creation
- Market Research
- Brand Management
- SEO Optimization
- Content Development
- Partnership Development
- Relationship Management
Timeline
Social Media Coordinator
Something Greek
08.2021 - 04.2022
Account Associate
Robb Report And Art Media
4 2022 - Current
Social Media Marketing Intern
Socialike Inc.
8 2020 - 12 2020
Bachelor of Arts - Public Relations/Advertising
University of Hartford
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