Dedicated media sales and operations specialist with demonstrated experience in all facets of nonprofit and for profit small to medium size business management. Ability to do it all or lead a team to achieve the goals of the organization. Experience with budgeting, strategic planning, HR, and accounting.
Overview
34
34
years of professional experience
Work History
Director of Sales and Operations
Montclair Local Nonprofit News
04.2017 - 05.2023
In charge of all of day to day business operations of hyper local print and digital media company.
Managed sales people and sold digital and print ad space to small, medium and large clients.
Developed all advertising promotions and supervised development of all collateral sales tools and presentations.
Created yearly budgets, in charge of accounts receivable and accounts payable, payroll (using ADP) and employee benefits.
Responsible for all HR concerns for organization.
Negotiated all partnership agreements with community organizations as well as insurance contracts for employees and board.
Presented financial and operations update monthly to executive board of non-profit.
Advertising Account Executive
North Jersey Media Group
01.2016 - 03.2017
Sold both print and digital media advertising programs to small to medium sized businesses in Bergen County
First year total annual sales $600,000 plus.
Senior Account Executive
NJ Advance Media
12.2007 - 12.2015
Sold and managed digital and print marketing campaigns to small and medium sized businesses, professionals and ad agencies
Developed comprehensive power points presentations for clients meetings to close sales.
Made one of the largest sales in local ad department of $295,000 to gutter cleaning company.
Sold digital display, social media, SEO, video pre-role. newsletters, sponsored content, etc.
Advertising Director
The Observer
01.1991 - 12.1997
Directed all facets of advertising sales for hyper local media company including supervising, mentoring and directing sales team in order to reach their goals.
Helped to establish long term relationships with community business owners and professionals, many of which still advertise today.
Automotive Account Executive
Worrall Community Newspapers
01.1996 - 12.2021
Identified automotive client and agency needs and developed persuasive proposals to meet needs and opportunities.
Owner of Money Mailer Direct Mail Franchise
Money Mailer
12.1988 - 12.1998
Franchise in 12 towns in suburban Essex County.
Education
Bachelor of Science - Economics And English
Rutgers University
Newark, NJ
Skills
Media sales and sales management
Business operations management
Quickbooks
Cold Calling
MS Office
Salesforce
Google Suite, Google Analytics, Powerpoint, SalesForce, InDesign, Photoshop