Jack McCarty
San Marcos,CA
Summary
Results-oriented and analytical leader with over 30 years of experience in healthcare sales and marketing management. Achieving high occupancy rates and driving revenue growth have been consistent achievements throughout my career. Excel in sales coaching, fostering collaborative team environments, strategic planning, creating successful digital marketing strategies, and executing lead nurturing campaigns. Expertise includes implementing long-term pricing strategies, accurately forecasting sales, coordinating annual marketing plans, and aligning sales with operations to meet financial objectives.
Overview
30
30
years of professional experience
Work History
Senior Vice President of Sales & Marketing
Pacifica Senior Living
08.2022 - 08.2024
- Coordinated the company's sales and marketing efforts through the execution of strategic marketing plans and data-driven decision-making.
- Supervised digital marketing initiatives, social media campaigns, SEO, content creation and database marketing programs.
- Optimized website user experience via continuous A/B testing methodologies leading to higher conversion rates across key landing pages.
- Streamlined internal processes to improve efficiency in campaign execution and reporting metrics analysis.
- Directed corporate rebranding efforts to align with company vision.
- Provided mentorship to junior team members, cultivating their professional development paths within the company.
- Enhanced companies sales culture through a collaborative approach with cross functional teams.
- Successfully opened company-wide call center in May, 2024 which resulted in 42% increase of company's inquiry to tour percentage
- Streamlined the sales process with advanced CRM tools, improving efficiency and customer satisfaction.
- Increased organic lead volume by over 23% in two years
Vice President of Sales & Marketing
Westmont Living
01.2019 - 07.2022
- Developed short and long-term sales strategies to for 21 communities to gain market share, drive occupancy and increase revenue.
- Member of executive team charged with financial forecasting, developing long term pricing strategies, investor relations, long-term planning and oversight of new acquisitions.
- Supervision of companies digital marketing efforts, lead generation campaigns, CRM implementation, sales coaching and revenue generation.
- Established performance metrics and monitored progress against goals to drive continuous improvement within the sales organization.
Co-founder & President
Automated Marketing Concepts, LLC.
09.2014 - 12.2018
- Launched Automated Marketing Concepts in September 2014 to offer a solution for small companies who seek the benefit from marketing automation without incurring a cost prohibitive capital expenditure
- Senior Living focused, AMC utilized technology to dramatically increase closing ratios by eliminating repetitive tasks that bog down sales efforts.
Senior Regional Sales & Marketing Director
Brookdale Senior Living
09.2011 - 07.2014
- Led the sales and marketing efforts of the Southern California region which consisted of 11 Assisted Living communities and 1 CCRC
- Decreased turnover by 65% in first year while increasing occupancy by 23%.
Vice President of Sales (West Region)
Belmont Village Senior Living
02.2008 - 08.2011
- In 2009, supervised the opening of Belmont Village of Cardiff by the Sea and Belmont Village of Westwood
- Directed entire sales and marketing process, from pre-lease through stabilization
- Each community reached 92% occupancy within 18 months.
Vice President of Sales & Marketing
Integral Senior Living
03.2005 - 01.2008
- Developed all Sales & Marketing reporting mechanisms and training
- Implemented data-driven decision-making processes, enabling informed strategic choices that positively impacted bottom line.
- Spearheaded expansion into new territories, establishing a strong presence in untapped markets.
- During my tenure ISL grew from 3 communities to 25 communities in 6 states
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Increased overall revenue at ISL by $8.9 million during FY 2007
- Opened two new development projects in June 2007 and oversaw transition of 5 new acquisitions during the same fiscal year.
Education
Bachelor of Science - Business Administration (Marketing)
San Diego State University
San Diego, CA05.1992
Skills
- Executive Leadership
- Partnership Development
- Key account growth
- Sales Forecasting
- Sales strategy development
- Sales Team Leadership
- Sales Forecasting
- Marketing Analytics
- Industry Expertise
References
Professional references and associations available upon request
Certification
RCFE Certified
Timeline
Senior Vice President of Sales & Marketing
Pacifica Senior Living
08.2022 - 08.2024
Vice President of Sales & Marketing
Westmont Living
01.2019 - 07.2022
Co-founder & President
Automated Marketing Concepts, LLC.
09.2014 - 12.2018
Senior Regional Sales & Marketing Director
Brookdale Senior Living
09.2011 - 07.2014
Vice President of Sales (West Region)
Belmont Village Senior Living
02.2008 - 08.2011
Vice President of Sales & Marketing
Integral Senior Living
03.2005 - 01.2008
Bachelor of Science - Business Administration (Marketing)
San Diego State University
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