Summary
Overview
Work History
Education
Timeline
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Jack Mitchell

Head Of Product Management, Popshop Live
Phoenix,AZ

Summary

Driven, high EQ, collaborative and hard-working entrepreneurial product and business leader with experience in consumer, advertising and data products. Lead with passion, energy and take a data driven approach to product development and management. Spent 6 years at Amazon and witnessed the explosive growth of Amazon's Advertising business, this allowed the opportunity to work hard from an entry level sales and marketing position into a senior manager overseeing sales, marketing and product of Amazon Live, Amazon's livestream shopping business. I joined Popshop Live, an exciting consumer product company in the livestream shopping company at their series A in early 2021 (employee 10) and became their first product manager. I have focused on all parts of the business (livestreaming experience, seller tools and content creation, community products, and dev and data ops).

Overview

6
6
years of professional experience
4
4
years of post-secondary education

Work History

Head of Product Management

Popshop Live
Phoenix, Arizona
02.2021 - Current
  • Created the product management function at Popshop Live, an exciting and cutting edge shoppable livestreaming consumer product.
  • Ideated and implemented more optimal organizational structure for rapid iteration, better prioritization of development resources and product and engineering team job satisfaction.
  • Lead both ideation prioritization of Popshop Live's seller tools and content creation product, consumer and community features, livestreaming stack and dev ops roadmap.
  • Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
  • Lead go-to-market strategy and implementation of most features.
  • Implemented more rigorous QA process for the engineering and product teams.
  • Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.

Head of Creators, Amazon Live

Amazon
Seattle, WA
12.2018 - 02.2021
  • Lead Amazon Live's transition from a single studio-based livestream shopping show to a creator powered content marketplace.
  • Over saw 0 to 1 growth to 1,000 creators in the first year.
  • Oversaw and advised the development of the Amazon Live Creator app, our primary content creator product.
  • Implemented and managed a scaled customer support team for the Amazon Live creator program.
  • Secured a $30m dollar content acquisition budget to be spent in 2021.


Senior Product Manager, Amazon Advertising

Amazon
Seattle, WA
01.2017 - 12.2018
  • Worked cross functionally to build a brand new sales ops and analytics tool from ideation to launch (now used by 3k+ Amazon Advertising sales and ops professionals, services used in Amazon's advertiser facing portals).
  • In absence of a UI designer, worked to build the primitive and UX designs that became the first version of the product.

Program Manager, Amazon Advertising

Amazon
Seattle, WA
06.2016 - 12.2016
  • Built a net new function with Amazon's growing advertising business, responsible for managing and growing sellers and vendors without dedicated sales support (self-service engagement, reactivation, and retention).
  • Delivered close to $2MM in incremental revenue across 12 hardlines Field advertisers for search advertising in Q4
  • Amazon Bar Raiser - a key function in Amazon's hiring process, nominated by peers.
  • Managed and implemented new workflows and worked with product team for an instance of Salesforce used by the team.
  • Helped to execute the first ever Sponsored Products Booth at the FBA Boost event in New York, including the design of the space, setting-up the booth, training our team members who would be working the Sponsored Products booth, and being on-site on the day of the event
  • Developed from scratch the content for the SSPA Keynote at Amazon Advertising’s CES 2018 booth, which was presented 5 times, included audience customization (one Chinese session, 2 for vendor advertisers, 2 for seller advertisers)

Marketing Specialist

Amazon
Seattle, WA
10.2015 - 04.2015
  • Launched 900 new vendors on Amazon Marketing Services (133% of year end launch goal)
  • Worked cross functionally across Amazon Advertising and Retail units to drive adoption of Amazon's first ad product, Amazon Marketing Services.

Cannery Associate

Ocean Beauty Seafoods
Naknek, Alaska
06.2011 - 08.2011
  • This is not relevant for my current work, but I always leave it on my resume, because it tells a lot about me.
  • Worked 100+ hours a week in the seasonal salmon industry to help pay for my college eduction.

Education

Bachelor of Arts - Counseling Psychology

Manhattan Christian College
Manhattan, KS
08.2010 - 05.2014

Timeline

Head of Product Management

Popshop Live
02.2021 - Current

Head of Creators, Amazon Live

Amazon
12.2018 - 02.2021

Senior Product Manager, Amazon Advertising

Amazon
01.2017 - 12.2018

Program Manager, Amazon Advertising

Amazon
06.2016 - 12.2016

Marketing Specialist

Amazon
10.2015 - 04.2015

Cannery Associate

Ocean Beauty Seafoods
06.2011 - 08.2011

Bachelor of Arts - Counseling Psychology

Manhattan Christian College
08.2010 - 05.2014

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Jack MitchellHead Of Product Management, Popshop Live