Jack Pace

Established the marketing technology and data strategy practice growing the team to six members across data science, data/cloud engineering, business intelligence, and data analysis. Implemented customer data platforms, analytics solutions, and cloud enablement. Developed frameworks to ensure solution's met business requirements and facilitated use case activation.

• Defined the departments core capabilities
• Evolved clients data maturity from simple reporting to full scale cloud enabled data programs with interconnected data
• Mentored team members helping them grow their toolset, skillset, and mindset
• Participated in the generation of blogs, whitepapers, and speaking engagements

Developed the framework for bringing expertise and innovation to the US market. Served as both an individual contributor getting into the weeds as well as a team leader building a team and developing processes to scale as the US team grew.

• Served as marketing technology expert for both internal teams and external clients
• Managed team of 3 inclusive of a lead and 2 analysts
• Facilitated conversations with c-suite and business owners to align marketing technology with business objectives and gain trust with agency
• Led client engagements across a variety of verticals (ecommece, retail, cpg)
• Generated thought leadership in form of blog posts, featured articles, and podcasts
• Led post merger integration with acquired company in Brazil

Assisted in the growth of the NYC Analytics team. Grew optimization offering for A/B and multivariate testing practices. Leveraged Google Cloud Platform, Google Analytics export for BigQuery, and offline datasets for deeper levels of analytics with visualizations developed in Google DataStudio and other data visualization platforms.

• Worked with internal and external Project Managers on analytics project planning
• Provided first party data strategy consulting for large scale enterprise brands
• Grew analytics offering in LATAM market

Grew a team of analysts focused on managing all parts of the marketing technology stack. Opened up new business opportunities for the agency in the areas of tag management and web analytics support and maintenance focusing on Google Analytics and Google Tag Manager.

• Implemented tag management support desk across agency and clients for more efficient beacon request fulfillment
• Focused on selling tag management retainers to clients to outsource their tag management and web analytics maintenance
• Leader of automation and innovation committee