Summary
Overview
Work History
Education
Skills
Languages
Timeline
PROFESSIONAL ACCOMPLISHMENTS
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Jack Riley

Knoxville,TN

Summary

Developed marketing strategies and led successful campaigns in fast-paced environment, collaborating with cross-functional teams to achieve business goals. Skilled in market research, data analysis, and digital marketing, with strong communication and project management abilities. Seeking to transition into new field, leveraging transferable skills to drive success in diverse range of industries.

Overview

2
2
years of professional experience

Work History

Marketing Manager

WEIGEL'S
05.2024 - Current
  • Achieve record 43% app penetration rate during 2025, the highest weekly average in company history
  • Design and executed a 3-email lifecycle journey that achieved a 91.58% purchase conversion rate
  • Develop and service all 74 stores to refine and remodel SOPs for products and processes
  • Generate approximately $500K in attributed revenue in May 2025 through targeted email campaigns, leveraging segmentation from consumer data.
  • Expand app-based marketing initiatives with mobile ordering, generating ~500 weekly orders, a 51% repeat purchase rate, and an average basket size of $23.81.
  • Launch Weigel’s Arcade gamification within the loyalty app, surpassing 1,000,000 game plays by June, driving app engagement and repeat visits.

Data Analyst Intern

WEIGEL'S
03.2023 - 05.2024
  • Analyze and report all company data, establishing actionable direction to a 36% increase in loyalty retention rate
  • Develop and service all 85 stores to refine and remodel SOPs for products and processes
  • Develop brand for "Dippin’ Chicken" program
  • Direct initiatives to provide humanely sourced quality food products, aiming to achieve top 1% of convenience store food providers
  • Responsible for advanced analytical tools and techniques to analyze large datasets, resulting in a minimum of 40% increase in new store margins

Education

Master of Business Administration - Marketing

University of Tennessee, Haslam College of Business
Knoxville, TN
05.2024

Bachelor of Science in Business Administration - Marketing

University of Knoxville
Knoxville, TN
12.2022

Skills

  • Marketing Strategies: Loyalty Programs, SEO, CMS, NIL, Merchandising, Retail Media Network Management
  • Computer: PDI, Tableau, SPSS, Rovertown, Braze, WordPress
  • Analytics: Marketing Analytics & KPI Tracking, A/B & Multivariate Testing, Conversion Rate Optimization (CRO)
  • Creative & Communication: Copywriting & Content Creation, Stakeholder Communication, Graphic Design, Digital/OOH

Languages

Spanish
Professional Working
English
Native or Bilingual

Timeline

Marketing Manager

WEIGEL'S
05.2024 - Current

Data Analyst Intern

WEIGEL'S
03.2023 - 05.2024

Master of Business Administration - Marketing

University of Tennessee, Haslam College of Business

Bachelor of Science in Business Administration - Marketing

University of Knoxville

PROFESSIONAL ACCOMPLISHMENTS

  • Loyalty360 Creative Campaign & Communications Platinum Award
  • Loyalty360 Employee Engagement & Impact Bronze Award
  • CStore Decisions Promotion Excellence Award for NIL

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