JACK RUDLAND
Dayton,Ohio
Summary
Results-driven sales professional with 6+ years of experience in account management, new business development, and leadership. Demonstrated success with enterprise technology focusing on Retail and CPG companies. Skilled at establishing and maintaining lasting relationships with large prospective clients. Used to working on complex, custom projects for large organizations with stakeholders at all levels.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Key Account Strategist
Stratacache, Inc.
01.2024 - Current
- Pilot and POC execution for retail clients. Collaborated with cross-functional teams to ensure successful tech deployments within physical stores.
- Implemented effective in-store retail media strategies and communicated value to advertisers, including CPGs, Pharmaceutical Companies, and Agencies.
- Established metrics in order to measure success of the network.
- Developed pricing models and ad revenue models that aligned with clients' goals at scale, while remaining cost-effective.
- Pitch and lead communication with prospective customers - executive-level communication and presentation.
- Maintain customer relationships and satisfaction at all levels of client organizations.
- Source and respond to RFIs/RFPs.
- Attend trade shows.
Business Development Manager
Stratacache, Inc.
04.2021 - 01.2024
- New business development for Stratacache Family of Companies (inlcuding PRN and Walkbase), targeting the top 100 retailers in North America for digital displays, CMS software, and advanced sensor tech.
- Focused on outbound prospecting through cold calling, emailing, and LinkedIn.
- Coordinated with marketing teams to develop promotional materials and campaigns for target markets.
- Created presentations to attract new business opportunities.
- Conducted research on industry trends, competitor activities, and customer needs.
- Develop strategies to achieve targeted sales objectives for the team: outreach methods and messaging, identifying key target accounts for new BDRs, new areas of opportunity for the company, and go-to-market strategies.
- Pipeline development.
- Hire and onboard new reps, evaluate KPIs for the team.
Advertising Executive
American City Business Journals
07.2019 - 04.2021
- Multimedia platform offering business leaders growth opportunities locally, regionally, and nationally.
- Developed and implemented advertising campaigns for clients across multiple platforms.
- Used strong negotiation and persuasion skills to sell advertising products and services.
- Responded quickly to customer questions and resolved issues to restore satisfaction.
- Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
- Responsible for C-level presentation of marketing plan and implementation.
- Consultative sales approach.
- Center for Sales Strategy training.
- Exceeded quota each year.
Account Executive
Taylor Communications
06.2018 - 07.2019
- Managed territory of $1MM+ in revenue consisting of over 300 small business accounts
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Project management - pre-sale through production and delivery.
- Product knowledge - 12 print marketing solutions.
- Maintained accurate records of all sales activities using CRM software systems.
- Thoroughly understand the customer's business and present solutions for their unique business goals.
Sales Associate/Account Manager
Millcraft
01.2017 - 06.2018
- Began as a Sales Associate and was promoted to Account Manager after 8 months.
- Led new business development efforts, bringing in over a dozen new customers.
- Built relationships with customers to encourage repeat business.
Education
Master of Business Administration - MBA - Business Analytics
University of Dayton
Dayton, OH03-2020
Negotiation Mastery -
Harvard Business School Online - HBX
04-2018
Bachelor of Arts - Political Science And Business
The Ohio State University
Columbus, OH05-2016
Skills
- Cold Calling
- Client Relationship Management
- Teamwork and Collaboration
- C-level Communication
- Enterprise Hardware and Software Sales
- Retail Media
- Advertising Sales
- Customer Acquisition
- Negotiation
- Project Management
- DOOH Advertising
- Programmatic Adtech
Certification
- AA-ISP Sales Academy - Accredited Inside Sales Manager
Accomplishments
- Responsible for team that generated 56 new business meetings and 39 qualified opportunities in 2023. Personally generated 15 meetings and 12 opportunities among retailers and CPGs.
- Led to deployment of a display network of 2,048 locations for a large U.S. clinical laboratory; and active pilots at a top 5 U.S. grocer, a 1,000 location convenient store chain, a top 2 pharmacy retailer, and a top 2 home improvement retailer. Brought on CPGs to participate.
- Responsible for team that created 54 new business meetings, 35 qualified opportunities and over $27MM in pipeline in 2022. Averaged over 100 calls/150 emails/50 LinkedIn messages per week
- Identified new areas of opportunity for the business, including hospital systems (Trinity Health), automotive dealerships (Lithia Motors), and fast growing companies with global offices (Spotify, Netflix, Intel)
- Created opportunities with 15+ universities, several large manufacturing companies, Raising Cane's, Levi's, Lululemon, Cincinnati Bengals, Marco's Pizza, New York Life Insurance, among others in 2021 and 2022.
- Achieved over 300k in advertising sales in 2020
- Exceeded new business goals every month in 2019
Languages
Spanish
Limited
Timeline
Key Account Strategist
Stratacache, Inc.
01.2024 - Current
Business Development Manager
Stratacache, Inc.
04.2021 - 01.2024
Advertising Executive
American City Business Journals
07.2019 - 04.2021
Account Executive
Taylor Communications
06.2018 - 07.2019
Sales Associate/Account Manager
Millcraft
01.2017 - 06.2018
Master of Business Administration - MBA - Business Analytics
University of Dayton
Negotiation Mastery -
Harvard Business School Online - HBX
Bachelor of Arts - Political Science And Business
The Ohio State University
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