Summary
Overview
Work History
Education
Skills
Awards
Thought Leadership
Websites
Interests
Work Availability
Timeline
99
JACK W. PFLANZ

JACK W. PFLANZ

Whitesboro,NY

Summary

Diligent award-winning public relations professional with solid background in crafting and executing comprehensive communication strategies. Successfully led high-impact campaigns that enhanced brand visibility and stakeholder engagement. Demonstrated expertise in media relations and crisis management. Experienced in entertainment, healthcare, non-profit, government/political, culinary, technology, finance, lifestyle & consumer product/service promotion, seeking in-person or remote position.


Overview

26
26
years of professional experience

Work History

Director of Communications (Volunteer)

Erin's Angels
03.2025 - Current
  • Developing and implementing a comprehensive communications strategy that aligns with the food pantry's mission, goals, and target audience
  • Managing media relations, crafting press releases, and securing media coverage to raise awareness of the food pantry's work and impact
  • Posting to social media channels to engage with the community, share updates, and promote events
  • Developing and executing communications materials to support fundraising efforts, including donor outreach, grant proposals, and special event promotion
  • Developing and implementing internal communications strategies to keep staff and volunteers informed and engaged
  • Building relationships with community partners and stakeholders to promote the food pantry's work and secure support
  • Supporting the food pantry's advocacy efforts by developing and sharing information about hunger and food insecurity
  • Tracking the effectiveness of communications efforts and provide regular reports on key performance indicators

Entrepreneur/PR & Marketing Director

Jack and Mo Cooking Show
12.2012 - Current
  • Design curriculum, selling and teaching group/individual cooking classes to families to facilitate communication
  • Conducting interviews and implementing traditional, social media, digital marketing, and public relations strategies to increase student enrollment and raise awareness about juvenile hunger
  • Developing and managing content for website, blog and social media pages on Facebook, Twitter, and Instagram
  • Determined business plan, mission statement, and vision.
  • Established a successful startup by researching market opportunities, creating a business plan, and securing funding.
  • Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
  • Developed strategic partnerships with key industry players to enhance brand visibility and credibility.
  • Expanded product line to meet consumer demands, conducting market research to identify new opportunities.
  • Spearheaded community outreach initiatives, building brand awareness and contributing positively to local community.

Director Development & Communications

United Way
03.2024 - 03.2025
  • Provided complete fund development and communications management and leadership by assuring diversity in revenue for growth of the mission
  • Developed an effective communication plan that increased awareness of the organization's mission among key stakeholders
  • Served as spokesperson for the organization during media interviews, effectively conveying key messages about programs and achievements
  • Collaborated with program directors to gather impactful stories from beneficiaries for use in marketing materials and grant applications
  • Created, planned, and implement an annual fund development plan with the goal of raising one million dollars
  • Created engaging marketing materials including brochures, newsletters, and social media content to promote organization's mission and impact
  • Managed the organization's website content updates, ensuring accurate information delivery to stakeholders
  • Established strategic partnerships with community organizations to expand reach and enhance brand visibility within target demographics
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability
  • Secured key partnerships that contributed to the organization's overall growth strategy and market reach

Campaign Communications Director

Meyers for New York State Senate 53rd District
01.2024 - 11.2024
  • Oversaw all communications, press and creative functions to raise awareness about the James Meyers for Senate campaign
  • Crafted and executed communications plans, producing content for social media, media training, briefings, and staffing the candidate
  • Acted as point of contact for inbound media related calls, emails, texts and messages
  • Provided strategic counsel to senior leadership on matters related to campaign reputation management
  • Developed compelling content for various channels, including press releases, newsletters, blog posts, and speeches
  • Identified press and speaking opportunities, collaborated with policy and community relations staff, cultivated positive constituent stories, and edited communications content
  • Mentored junior staff members on effective communication techniques, driving professional growth within the team
  • Created targeted messaging for diverse audiences, ensuring relevance and impact across multiple platforms
  • Coordinated high-profile events, elevating the candidate's profile within the industry and community
  • Developed media strategies to support campaign launch, increase public visibility and drive voter engagement
  • Established and managed relationships with key media contacts to determine optimal coverage of campaign initiatives

Communications Consultant & Media Analyst Contractor

Strategic Communications, LLC
12.2017 - 02.2024
  • Contributed strategies and tactics to help non-profit, finance, healthcare and energy clients meet business goals
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives
  • Developed comprehensive media outreach plan to increase visibility of clients in local, regional and national markets
  • Built media lists, crafted, pitched and strategically distributed media materials to key news outlets and influencers
  • Monitored news and social media outcomes, web traffic using online analytics, software tools to create reports and evaluate success of client media campaigns
  • Established and cultivated strong positive media relationships, securing coverage in high-profile publications to increase client recognition
  • Coordinated media interviews with client staff, board members and volunteers
  • Drafted press releases detailing relevant newsworthy information supporting and promoting client image
  • Facilitated press conferences and other outreach events to raise visibility of clients
  • Streamlined internal processes by creating and maintaining organized databases of relevant media information
  • Identified potential risks to client reputation by monitoring negative press coverage and developing mitigation strategies
  • Edited, proofread and fact-checked content for accuracy
  • Managed multiple projects simultaneously while maintaining strict adherence to deadlines and budgets

Communication/ Development Associate Contractor

ACR Health (AIDS Community Resource Center)
02.2016 - 05.2017
  • Led all aspects of PR and planning for fundraising events doubling participation and revenue year over year
  • Managed strategic campaigns for media relations and agency promotion, served as spokesperson and volunteer coordinator
  • Maintained highly intensive schedule of visiting with potential donors and delivering compelling presentations and comprehensive fundraising proposals
  • Cultivated relationships with community, business and local civic leaders in order to draw attention to LGBTQ issues and bring in new donors and volunteers
  • Researched possible grants and created proposals to submit along with grant applications
  • Created fundraising materials utilized on social media and websites and sent out in mass mailings
  • Completed projects in alignment with target deadlines and financial objectives

Public Relations Manager

Sprint/Nextel Corp.
11.2003 - 11.2014
  • Provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
  • Planned and executed successful PR events, ensuring positive exposure for the organization
  • Developed brand media relations strategies that bolstered community awareness and knowledge
  • Wrote/edited press releases and pitched story ideas to analysts, influencers and journalists; led satellite media tours resulting in NY Times, Business Week, USA Today (and more) coverage leading to 25K+customer inquiries
  • Researched & maintained media contact databases for 42 states
  • Served as media contact
  • Collaborated with marketing team to create cohesive messaging across all channels for maximum impact
  • Managed internal, external, and crisis communications.
  • Built strong relationships with key media contacts, resulting in increased press opportunities
  • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages
  • Proactively managed editorial calendars to ensure timely placement of relevant stories
  • Communicated with media regularly to build relationships and optimize press coverage
  • Prepared FAQ's, speaking points, speeches & media responses
  • Implemented social media campaigns that complemented traditional PR efforts, extending the reach of the brand message
  • Coached company spokespeople on effective communication techniques for interviews and presentations
  • Coordinated press releases and handled press inquiries for Sprint Nextel
  • Collaborated with other departments to develop integrated branding and public relations strategies.
  • Monitored industry news and trends to stay current on emerging topics and inform content creation strategies.
  • Raised brand awareness through consistent marketing efforts and product campaign launches
  • Increased awareness of company initiatives through targeted outreach to niche publications and influencers
  • Developed compelling press materials, including press releases, media alerts, and pitch letters to generate interest from journalists
  • Coordinated rollout of news and social media initiatives that led to 4M wireless technology customers in 42 states in three years
  • Wrote engaging and successful press releases to control information and public opinion.
  • Used Cision to create and distribute press releases to media outlets.
  • Conducted market research to inform PR strategies and campaigns.
  • Conducted media training for company executives and business leaders.

Communication & Development Manager

American Diabetes Association
12.1998 - 11.2003
  • Created brand awareness of Team Diabetes Charity Marathon program through celebrity partnership and media relationships
  • Helped raise $300K for research and advocacy through PR and marketing campaigns including fundraising programs, events and awareness efforts including Diabetes Awareness Month
  • Led media public education campaign about diabetes signs, symptoms, and complications
  • Served as primary media contact
  • Directed coaching staff of four trainers and volunteer committee of ten members
  • Supervised two PR college interns

Education

BS - Business & Public Management, Marketing Concentration

SUNY Polytechnic Institute
Utica / Rome, NY

A.A.S - Media, Marketing, Management

Mohawk Valley Community College
Utica, NY

Skills

  • Media Relations
  • Crisis management
  • Public relations
  • Media outreach
  • Social media campaign oversight
  • Public speaking
  • Strategic planning
  • Communications strategy
  • Marketing communications
  • Multimedia storytelling
  • Project Management
  • Press release writing
  • Internal communications
  • Speech writing
  • Campaign coordination
  • Budget Planning
  • Editorial calendar management
  • Brand messaging
  • Web content management
  • Marketing collateral development
  • Problem-solving abilities
  • Multitasking
  • Planning
  • Microsoft Office
  • Cision
  • Critical Mention
  • Media Map
  • Factiva
  • Public Relay
  • IQ Media
  • Outlook
  • Lync
  • Zoom
  • TEAMS
  • Google
  • Social media strategy
  • Facebook
  • Twitter
  • Instagram
  • Tumblr
  • YouTube
  • LinkedIn
  • Vimeo
  • Asana
  • Slack
  • Tiny Torch
  • SalesForce
  • Stripe

Awards

  • PR News Corporate and Social Responsibility Award, 2014
  • Five-time recipient, Sprint/Nextel ICAN award for outstanding contributions to PR project completion, 2009-2014
  • American Communication Professionals Gold Award, Video Production Excellence, 2013
  • North American Press Syndicate Outstanding Media Relations Award, 2012

Thought Leadership

  • Lecturer, Temple University - Klein College of Media and Communication, 2020
  • A Practical Guide to Ethics in Public Relations, Rowman & Littlefield, 2019
  • Author/Contributor, Public Relations in Practice, Oxford University Press, 2018
  • Lecturer, California State University – College of Arts and Letters, 2018
  • Co-author, Jack and Mo Cookbook - Wafflewich Craft, 2018
  • Featured guest, Rachael Ray Show, 2014
  • Lecturer, Eastern Michigan University Communications Department, 2010
  • Honorary Professor of Internships, Utica College of Syracuse University, 2002

Interests

Cooking

Baking

Running

Cycling

Gardening

Hiking

Kayaking

CrossFit

Music

Movies

Reading

Musicals

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Director of Communications (Volunteer)

Erin's Angels
03.2025 - Current

Director Development & Communications

United Way
03.2024 - 03.2025

Campaign Communications Director

Meyers for New York State Senate 53rd District
01.2024 - 11.2024

Communications Consultant & Media Analyst Contractor

Strategic Communications, LLC
12.2017 - 02.2024

Communication/ Development Associate Contractor

ACR Health (AIDS Community Resource Center)
02.2016 - 05.2017

Entrepreneur/PR & Marketing Director

Jack and Mo Cooking Show
12.2012 - Current

Public Relations Manager

Sprint/Nextel Corp.
11.2003 - 11.2014

Communication & Development Manager

American Diabetes Association
12.1998 - 11.2003

A.A.S - Media, Marketing, Management

Mohawk Valley Community College

BS - Business & Public Management, Marketing Concentration

SUNY Polytechnic Institute

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JACK W. PFLANZ