Jack Bradford Williams
Summary
Experienced Account/ Client Services Manager with a track record of success in sales and business development. Dedicated to building strong relationships with clients and exceeding sales goals. Over ten years of experience in the B2B industry with a highly developed understanding of consumer needs and market trends, allowing effective sales strategies to drive revenue growth. Expertise includes managing key accounts, developing new business opportunities, negotiating contracts, cross-functional department collaboration, problem-solving, prioritization, efficiency and ensuring customer/ client satisfaction.
Overview
12
12
years of professional experience
Work History
Admissions Enrollment Manager
American Academy of Art
2023.01 - Current
- Establish Student relations - retention with a current start rate above industry standard
- Enact Admissions enrollment process
- Resource marketing strategies
- Increase Student prospecting and promotional execution aimed at enrollment development
- Conduct one on one / group presentations of information about the Academy
- Conduct Student interviews
Account Director
Groupon
2017.09 - 2022.10
- Optimize full financial potential of 150+ top 10% of Health, Beauty and Wellness clients
- Quarter over Quarter success of 125% to goal since 2019
- Manage and grow book of top tier revenue accounts in Groupon's highest grossing vertical, with primary goal of client growth, revenue, retention and satisfaction
- Create, implement, and manage marketing plans; ROI reports and optimization initiatives for existing accounts to help merchants meet their own expansion targets, increase company revenue and meet strategic market coverage
- Attract new business through finding leads and receiving referrals, closing an average of 19-30 new clients per quarter
- Introduce and sell a diverse portfolio of new and strategic Groupon products and initiatives to existing merchants including booking software and premium advertising partnerships.
Account Manager
Groupon
2015.09 - 2017.09
- Conceptualize marketing strategies for quality accounts according to relevant market structures and current competitive sales trends
- Compile and synthesize sales performance history to strategize and expand life cycles of merchants on Groupon marketplace platform
- Organize Salesforce reports weekly to preserve current business relationships and to reengage inactive accounts
- Lead on-boarding Account Representatives through Mentor Program shadow and training sessions.
Account Representative
Groupon
2015.06 - 2015.09
- Manage and monitor book of business across all verticals in order to target full gross profit potential of all merchants
- Prioritize schedule of incoming calls, emails and additional correspondence to ensure all GP and marketplace goals are surpassed
- Assist in expediting campaign launch dates to increase marketplace gross profit potential
- General Merchant Support / Account Management
Account General Manager
Groupon
2011.11 - 2015.06
- Excel through sales and operational training by mastering sales operational processes and reviewing quality accounts by structure review and market research
- Maintain and grow book of business by focusing on optimizing current campaigns and structuring deals for repeat business to Groupon
- Negotiate opportunity structures and revenue share to ensure company growth.
Education
B.F.A. - Graphic Design
Art Institute of Pittsburgh Online
Pittsburgh, PA05.2011
Associate of Applied Science - Art History
Western Kentucky University
Bowling Green, KY05.2004
B.F.A - Fine Arts Painting
Western Kentucky University
Bowling Green, KY05.2004
Skills
- MAC/PC cross platform knowledge
- ADOBE Creative Suite- Illustrator, PhotoShop, InDesign, Dreamweaver, Flash Microsoft Office, Excel, Word, PowerPoint
- CRM management - Salesforce, Slate, Workday, Tableau, AppToto
- Public speaking
- Conducting Interviews varying from business to business, customer service, and student/educators
- Presentations to individuals and groups and through ZOOM
- Creative problem solving
- Customer Service/ Client Management
Timeline
Admissions Enrollment Manager
American Academy of Art
2023.01 - Current
Account Director
Groupon
2017.09 - 2022.10
Account Manager
Groupon
2015.09 - 2017.09
Account Representative
Groupon
2015.06 - 2015.09
Account General Manager
Groupon
2011.11 - 2015.06
B.F.A. - Graphic Design
Art Institute of Pittsburgh Online
Associate of Applied Science - Art History
Western Kentucky University
B.F.A - Fine Arts Painting
Western Kentucky University
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