Jackeline Barrera
Centereach,NY
Summary
Driven by a proven track record in enhancing marketing campaign effectiveness, I excelled at American Express by leveraging skills in data modeling and attention to detail. Expert in CRM management and A/B testing, I significantly improved engagement metrics and streamlined sales processes, demonstrating a strong blend of analytical prowess and collaborative spirit.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Analyst
American Express
04.2023 - 06.2024
- Improved marketing campaign effectiveness by conducting thorough data analysis.
- Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Implemented A/B testing methods to refine ad copy, design elements, and landing page content for optimal performance.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with company objectives.
Marketing Specialist
Broadway National Group
06.2022 - 04.2023
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored social media questions and comments and appropriately responded.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Updated social media platforms with latest news and corporate details.
- Streamlined communication processes, leading to improved collaboration between departments.
Franchise Sales Coordinator
Neighborly
10.2021 - 06.2022
- Boosted franchise sales by effectively managing leads and coordinating with potential franchisees.
- Actively participated in weekly team meetings by providing updates on current projects as well as offering insight into areas needing improvement or additional support.
- Managed multiple projects simultaneously while maintaining a high level of organization and attention to detail throughout each task''s completion.
- Provided exceptional customer service to existing and potential clients, increasing brand reputation and trustworthiness within the industry.
- Streamlined the sales process for improved efficiency and increased revenue generation.
Education
Bachelor of Arts - Marketing
Tarleton State University
Stephenville, TX08.2021
Associate of Arts - General Studies
McLennan Community College
Waco, TX08.2019
Skills
- KPI performance
- CRM Management
- Qualitative Research
- Marketing Strategy Development
- Social Media Analytics
- Content Marketing
- A and B Testing
- Campaign Performance Tracking
- Attention to Detail
- Data Modeling
- Salesforce Experience
Certification
- Certified Social Media Strategy, HubSpot- September 2022
- Certified Digital Marketing & E-commerce, Google - November 2021
Timeline
Marketing Analyst
American Express
04.2023 - 06.2024
Marketing Specialist
Broadway National Group
06.2022 - 04.2023
Franchise Sales Coordinator
Neighborly
10.2021 - 06.2022
Bachelor of Arts - Marketing
Tarleton State University
Associate of Arts - General Studies
McLennan Community College