Jackeline Ruiz

• Developed and executed data-driven B2C acquisition marketing strategies to drive customer growth and increase market share.
• Led cross-functional teams in the implementation of targeted digital campaigns, optimizing conversion rates and customer acquisition costs.
• Managed and optimized campaigns on diverse channels including Meta, Google, and CTV, an other channels.
• Implemented and managed performance tracking systems, utilizing analytics tools to measure and analyze campaign effectiveness and adjust strategies accordingly.
• Managed -million-dollars marketing budget, allocating resources effectively to maximize ROI and achieve acquisition targets.

Major achievements: Successfully achieved exceptional results during peak season marketing by generating a remarkable ROI of 1:10 with a budget of only 140K, demonstrating effective budget management and strategic campaign execution. Managed the execution across more than 28 markets, showcasing the ability to scale and adapt marketing strategies for diverse geographic regions.

• Managed volunteer recruitment, training, and retention efforts to ensure a strong support network for outreach initiatives.
• Promoted cross-functional collaboration within the organization to develop comprehensive solutions for community needs.
• Improved public image of the organization by creating compelling marketing materials and social media content.
• Advocated for underrepresented populations by engaging with local policymakers and attending relevant conferences or seminars.
• Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities.
• Developed impactful partnerships for greater community impact by identifying key stakeholders and organizations.

• Manage multiple accounts as the main liaison for clients, driving integrated marketing play strategy, overseeing go-to-market strategies for the relevant solutions and driving earned media coverage.
• Lead client presentations to collaborate on initial strategy and communicate throughout the duration and end of the campaign.
• Experiment across channels, conduct deep data analysis to uncover new growth opportunities, build brand awareness.
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
• Optimized website performance, driving increased user traffic and conversion rates.

Major Achievements:

1. Led a paid strategy campaign that increased the conversion rate of the firm by 3,700% from 10 to 370 in a 30-day period - this was sustained over a 3-month period with an average monthly conversion rate increase of 100+% per month ending with 700+ conversion rate.

2. Created an experimentation strategy to improve the customer experience navigation, we were able to improve the abandonment page from 38% to 18% and increased conversion by 9% over 1 month experimentation period.

• Developed and managed the execution of social strategy, SEO, and paid media campaigns in partnership with internal and integrated agency teams, managing an annual budget of $2.3M.
• Partnered with creative team to manage all social media and influencer campaigns.
• Leveraged industry trends and competitive analysis to improve customer relationships, driving earned media coverage through core digital and social channels.
• Conducted marketing analyses and developed the sales funnel to facilitate channel engagement to support territory sales goals.
• Managed day-to-day execution of marketing campaigns to assess performance against goals and built and strengthened strategic relationships with vendors and advertising agencies.

Major Achievements:

1. Created a digital strategy that increased organic visits to firms eCommerce website, increasing visits from 31% to 64% over 4 months.

2. Counseled a holistic paid media strategy to help firm understand the overall funnel improving the frequency of purchase - strategy started with an awareness campaign and ended with a re-targeting strategy.

• Led and mentored Food Distribution Department team of 11 direct reports to establish an free Food Program and Food Box channel for firm.
• Responsible for building customer and vendor relationships based on the firms mission of service to inspire and create dialogue around food insecurity in the community.
• Implemented food industry best practices in logistics, marketing, customer service, and sales strategies.
• Analyzed market data, trends, and consumer preferences to create innovative strategies to accomplish marketing and communication objectives and boost long-term profitability.

Major Achievements:

1. Created a business strategy that led to an increase in food box sales from $100K to $2M over a 10-month period after 6-month planning process during the pandemic - in addition, this helped us deliver 50K free food boxes to the community.

2. Recognition from the Governor of Colorado for the support in access to food during the Covid-19 emergency.

• Managed digital marketing team of 13 direct reports across 7 countries who identified ways to expand the business and share best practices with international teams in a culturally sensitive way.
• Led communication between sports brands (Adidas, Nike, UnderArmour) and local markets to present new business pitches for annual campaigns.
• Built digital campaign strategy to execute marketing programs across different channels such as: website, social media, paid media ect.
• Partnered closely with operation and sales teams to ensure marketing plans to create strategies according to goals.

Major Achievements:

1. Increased website visits by 60% after new marketing strategy.

2. Sales improvements through CRM initiatives, with an open rate of 24% in retail business.

3. Sold out pilot eCommerce product "Mystery Box Sportline America” within 5 days - selling 500 units after social organic and influencer strategy.

• Main PR/Communications representative between brands and communication channels (TV, radio, magazines, and newspapers).
• Compiled product, market, and customer data to forecast accurate sales and profit projections.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing a protocol.

Major Achievements:

1. Won a regional award for innovative PoS branding for Cinnabon.

2. Created a campaign that successfully marketed and sold out LTO "Monster Pepperoni Pizza" - selling 2.5K units in 7 day period.

As a Public Relations Coordinator with a focus on international outreach, my primary responsibility was to establish and maintain positive relationships with embassies, organizations, and international communities. My efforts will aim to enhance the company's reputation, visibility, and engagement on a global scale. I was involved in various marketing aspects, working to create and implement integrated marketing campaigns to reach the target audience effectively.