Jaclyn Dawson
San Luis Obispo,CA
Summary
Results-driven Regional Director of Sales with experience leading high-performing sales teams within the hospitality industry. Adept at driving revenue growth through strategic sales development, team leadership, and the implementation of innovative sales techniques. Proven track record in expanding market share, increasing brand awareness, and fostering long-term relationships with key clients and stakeholders. Expertise in analyzing market trends and achieving aggressive sales goals. Passionate about mentoring and developing sales talent to achieve individual and team success while ensuring a high standard of customer satisfaction and brand loyalty.
Overview
10
10
years of professional experience
Work History
Regional Director of Sales and Marketing
Azul Hospitality Group
Santa Barbara, CA
02.2023 - Current
- Directed sales activities across three locations in Central California.
- Offered strategic direction to enhance team performance to meet targets.
- Established effective communication between operations and sales.
- Marketing promotional campaigns tailored to top market segments.
- Executed successful transitions for Autograph and Moxy brands.
- Participated in ownership meetings.
- Developed and implemented regional strategies and sales action plans to increase profitability.
- Drafted creative marketing materials such as brochures, flyers and presentations.
- Attended trade shows, conferences and industry events to promote the company's brand image.
- Managed sales budget and monitored expenses to ensure alignment with financial targets.
- Coached, developed and motivated team to achieve revenue goals.
Director of Sales and Marketing
Vespera Resort
Pismo Beach, CA
11.2021 - 02.2023
- Manage sales team to achieve maximum individual and team goals and positively impact company profitability.
- Motivated sales team through goal-setting across various time frames.
- Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
- Monitor and analyzed market trends and competitive offerings to identify opportunities for segment expansion.
- Work with marketing team to develop and implement resort programs and partnerships in the community.
- Attend monthly business review meetings to present sales results and initiatives.
- Concentrated efforts on BT and transient leisure sales to boost production.
Regional Director of Sales
Pacifica Hotels
San Luis Obispo, CA
06.2019 - 11.2021
- Oversaw sales production across a portfolio of up to 17 diverse hotel properties, including both branded and boutique.
- Conducted annual budget preparations.
- Attended quarterly ownership meetings.
- Played key role in acquiring new accounts within assigned vertical market.
- Prepared regular property financial reports on a monthly, quarterly, and annual basis.
- Formulated aggressive sales targets, implementing marketing techniques for optimal revenue generation.
Director of Sales
Springhill Suites By Marriott
Atascadero , CA
01.2015 - 06.2019
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Organized events from booking to execution of event.
- Created monthly sales initiatives to drive in revenue opportunities.
- Vice Chair Atascadero TBID board.
- Proficient in handling Marriott Brand Systems such as Fosse, Marsha, and MarRFP.
Skills
- Results-oriented sales leader
- Brand sales with leading hotel chains
- Contract negotiations
- Operations management
- Sales training and leadership
- Business development and planning
- Delphi FDC, Hotel Sales Pro, Ivvy, CI/TY, STS
- Fosse, OnQ, Room Key, Opera, Stayntouch, Lightspeed
- Strategic marketing
- Innovation and creativity
- Revenue generation
- Sales planning
- Competitor analysis
- Revenue management
References
References available upon request.
Timeline
Regional Director of Sales and Marketing
Azul Hospitality Group
02.2023 - Current
Director of Sales and Marketing
Vespera Resort
11.2021 - 02.2023
Regional Director of Sales
Pacifica Hotels
06.2019 - 11.2021
Director of Sales
Springhill Suites By Marriott
01.2015 - 06.2019
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