Jackie Arnold
Harleysville,PA
Summary
Experienced field marketing leader with strengths in account-based marketing, campaign analytics, and go-to-market planning. Known for turning market insights into targeted programs that support sales enablement, brand growth, and competitive positioning.
Overview
1
1
Certification
24
24
years of professional experience
Work History
Field Marketing Manager
RSM
Blue Bell, PA
07.2025 - Current
- Developed marketing strategies based on corporate objectives and market trends.
- Oversaw marketing initiatives and projects, ensuring alignment with budget, quality, and brand standards.
- Reviewed performance metrics and identified improvement areas for future campaigns.
- Monitored competitor activities to stay ahead in the competitive landscape.
- Defined target audiences using demographic profiles and psychographics data to inform marketing strategies.
- Collaborated with industry and professional organizations to enhance brand awareness and expand networking opportunities.
- Supported cross-functional teams, including sales, advertising, and product development.
Industry Field Marketing Manager
RSM
Blue Bell, Pennsylvania
05.2023 - 06.2025
- Led field marketing plans across RSM audit, tax, and consulting service lines.
- Created account-based campaigns targeting RSM priority industries to drive engagement.
- Coordinated regional events, webinars, and trade shows for RSM campaigns.
- Aligned marketing programs with sales teams and practice leaders.
- Analyzed campaign performance metrics in CRM and marketing reporting tools to optimize strategies.
Market Development Manager
RSM
Blue Bell, Pennsylvania
08.2021 - 04.2023
- Established strategic partnerships with key stakeholders in the industry.
- Presented marketing strategy updates to upper-level management, ensuring alignment on market development objectives.
- Provided training and guidance to team members on market development initiatives.
- Collaborated with sales, operations, and design teams to execute projects on time and within budget.
- Oversaw budgeting and forecasting for marketing initiatives to align resources with strategic goals.
- Researched potential target audiences for new products or services.
Marketing Senior Associate
RSM
Blue Bell, Pennsylvania
10.2016 - 07.2021
- Developed and implemented marketing strategies aligned with business goals.
- Organized events including trade shows, conferences, and webinars to promote products or services.
- Assisted in organizing and participating in industry events and trade shows.
- Developed and maintained relationships with external vendors and agencies.
Marketing Associate
Fesnak, LLP
Blue Bell, Pennsylvania
02.2011 - 12.2015
- Coordinated event marketing for client seminars, webinars, and community outreach.
- Supported marketing campaigns for Fesnak, LLP across accounting and advisory services.
- Maintained marketing calendars and project timelines with internal teams.
- Maintained accurate records of all marketing efforts.
Senior Designer
Diane Bishop Interiors
Lansdale, Pennsylvania
03.2003 - 10.2010
- Directed residential interior design concepts for Diane Bishop Interiors' client projects.
- Presented design proposals, samples, and mood boards to clients.
- Coordinated custom furnishings, fabrics, and decorative details.
- Developed space plans, furniture layouts, and finish selections.
- Supervised project details with contractors, artisans, and suppliers.
- Managed multiple projects while meeting tight deadlines and budgets.
- Managed client communication through design revisions and approvals.
- Reviewed drawings, specifications, and vendor quotes for accuracy.
Education
Associate of Science - Interior Design
Harcum Jr. College
Bryn Mawr, PA05-1999
Skills
- Account based marketing
- Integrated Marketing Strategy
- Go-to-Market Planning
- Buyer Journey Strategy
- Campaign analytics
- Sales enablement
- Event marketing
- Client Measurement & Insights
- Marketing Technology Integration
- Competitive Intelligence
- Team development
- Brand Positioning
Certification
- • Developing Adaptability as a Manager, Linkedin Learning
• FutuerMaker internal program
• Leadership Skills training
Affiliations
- Employee Networking Group Leader (STAR)
Volunteer Board President for General Nash Elementary
Volunteer Board President for North Penn Cheer Booster
Timeline
Field Marketing Manager
RSM
07.2025 - Current
Industry Field Marketing Manager
RSM
05.2023 - 06.2025
Market Development Manager
RSM
08.2021 - 04.2023
Marketing Senior Associate
RSM
10.2016 - 07.2021
Marketing Associate
Fesnak, LLP
02.2011 - 12.2015
Senior Designer
Diane Bishop Interiors
03.2003 - 10.2010
Associate of Science - Interior Design
Harcum Jr. College