Jackie Backman
San Jose,CA
Summary
Senior Content Manager with 10+ years of experience in copywriting, marketing, and social media management across entertainment, beauty, and FinTech industries.
Overview
14
14
years of professional experience
Work History
Senior Content Manager
FriendFinder Networks Inc
Campbell
01.2017 - Current
- Lead content strategy and execution for a network of online dating, social networking, and interactive video platforms.
- Manage a team of writers, editors, influencers, and other professionals involved in producing digital content.
- Write stories, articles, and newsletters for online publication.
- Oversee content production for two popular online publications.
- Provide bilingual copy support to product, marketing, ad buy, and affiliate teams.
- Create comprehensive editorial calendars and schedule content across multiple channels.
- Create and distribute industry-wide company press releases.
- Collaborate with stakeholders to maintain brand standards across the entire creative process.
- Regularly review analytics data to assess the effectiveness of content strategies in meeting established goals.
- Ensure consistent accuracy of published content across various digital platforms.
- Provided feedback on drafts for high-quality deliverables before online publishing.
- Coordinate multimedia asset production with external vendors as needed.
- Assign specific topics, events, and stories to individual writers for coverage.
- Negotiate contracts and payments for freelance writers.
- Contribute to brainstorming sessions with marketing team members to generate ideas for new campaigns.
Social Media Consultant
Fundbox
San Francisco
10.2020 - 12.2021
- Collaborated closely with the Director of Content Marketing to drive a remarkable 200% increase in engagement on various social media channels.
- Created and executed a content calendar to effectively manage social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
- Provided guidance on optimizing social media platforms for business applications.
- Provided recommendations for improving existing processes related to managing online communities.
- Analyzed competitors' strategies on social media platforms like Instagram, YouTube, and LinkedIn.
- Built relationships with influencers in the FinTech space.
Marketing Copywriter
Freedom Financial Network
San Mateo
04.2016 - 12.2016
- Provided marketing copy and branding support for all products under the Freedom Financial umbrella.
- Effectively handled numerous social media channels for the Freedom Debt Relief Brand.
- Conceptualized and crafted impactful Facebook ads, along with high-performing banner ads for Yahoo! and MSN.com
- Ensured accuracy and clarity of contractor submitted blog posts and advertorials
- Authored compelling copy for prominent print ads featured in major national publications.
- Crafted innovative themes and persuasive copy for monthly consumer newsletters.
- Contributed to copy projects for the lifecycle marketing team.
- Optimized content planning and execution.
- Developed web content for Freedom Debt Relief and Freedom Plus products.
Product Marketing Copywriter
FriendFinder Networks Inc.
Sunnyvale
02.2011 - 03.2016
- Managed copy for various web, marketing, and social media projects for the Product Marketing team.
- Created SEO-friendly content to drive organic website traffic.
- Edited in-house and freelancer-provided content using the AP Style Guide.
- Produced creative and compelling scripts for promotional marketing videos.
- Created and distributed industry-wide company press releases.
- Oversaw a small group of contract writers and designers.
- Facilitated content direction for brand photo and video shoots.
- Created and managed the quarterly employee newsletter.
Education
B.A. - Journalism with an emphasis in magazine writing and human sexuality
San Francisco State University
Daly City, CA05.2006
Skills
- Content Management
- Copywriting
- Article Writing
- Social Media Management
- Copy Editing
- Public Relations
- Management
- Influencer Marketing
Languages
- Spanish; Castilian
- English
Timeline
Social Media Consultant
Fundbox
10.2020 - 12.2021
Senior Content Manager
FriendFinder Networks Inc
01.2017 - Current
Marketing Copywriter
Freedom Financial Network
04.2016 - 12.2016
Product Marketing Copywriter
FriendFinder Networks Inc.
02.2011 - 03.2016
B.A. - Journalism with an emphasis in magazine writing and human sexuality
San Francisco State University