Jackie Rimada
Los Angeles,CA
Summary
Performance driven industry professional, with a wide range of experience in product development, buying, merchandising, and brand positioning. Known for exceptional eye for product and trend, while thriving in a fast paced environment.
Overview
19
19
years of professional experience
Work History
Owner
Madison & Laurel Showroom
Los Angeles, CA
05.2012 - Current
- Created a multi-line showroom/sales concept that services private label and branded retail chains in Women's Contemporary markets.
- Built and managed product development arms of multiple brands while leading dedicated design teams.
- Increased total sales from an average of $2 million/year to $5.5 million/year in the last 2 years.
- Launched multiple brands that were then adopted by both manufacturers and retailers.
- Responsible for tracking sales and developing assortment strategies for department stores and subscription-based retailers.
- Collaborate with both import and domestic production teams to develop efficient pricing and sourcing strategies.
- Style photoshoots for look-books utilized by sales team, marketing, and social media partners.
- Direct graphic artists to create original artwork/content.
Director of Trend and Product Development
Steve Martino & Associates
Los Angeles, CA
08.2008 - 05.2012
- Managed all product development for major apparel retailers and their corresponding 6 sales reps.
- Traveled internationally to report on trend while also sourcing fabrics, trims, and silhouettes.
- Created a contemporary brand that generated a 40% increase in annual sales as well as initiated an in-house manufacturing arm of the organization.
- Drove the product and sales projections for in-house brand, while establishing incentive programs for sales team.
- Recruited sales reps, production coordinators, and graphic designers.
Buyer
Arden B.
Foothill Ranch, CA
12.2006 - 07.2008
- Grew basic knit top category from 5% to 15% of total knits tops business (35% of company volume).
- Led a category that was 100% product development by partnering with domestic manufacturers to create exclusive product.
- Implemented original promotional and marketing strategies that led to increased sales and new customers.
Education
Bachelor of Science - Business Marketing
San Diego State University
2003
Skills
- Product development & sourcing
- Merchandising
- Production logistics
- Strong global factory and supplier relationships
- Brand strategy
- Trend analysis
- Developing pricing & assortment strategies
- Monitor fit and quality control
Timeline
Owner
Madison & Laurel Showroom
05.2012 - Current
Director of Trend and Product Development
Steve Martino & Associates
08.2008 - 05.2012
Buyer
Arden B.
12.2006 - 07.2008
Bachelor of Science - Business Marketing
San Diego State University
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