Jackie Bell
West Roxbury,MA
Summary
Professional Digital Operations Project Manager/Digital Analyst with 9 years of experience at Subaru of New England. Bringing a strong background in SNE Retailer communications, digital strategy, marketing and events. Driven by learning and developing new skills and knowledge in the automotive industry and lending experience in communications, strategy building and branding to support SNE Retailers in the ever-evolving digital space.
Overview
13
13
years of professional experience
Work History
Deputy Press Secretary/ Social Media Coordinator
Dan Conley for Mayor
- Organized and executed a daily Twitter & Facebook post plan
- Monitored all social media activity for the campaign via HootSuite
- Developed a weekly social media round up complete with date and insights
- Presented social media round up in front of 60 plus people at weekly coordinator meetings
- Acted as a liaison between reporters and the campaign press secretary
- Worked as the “advance” person at events before candidate arrived.
Promotions & Marketing Intern
Entercom
- Responsible for handling prizes and other valuable merchandise to be properly allocated
- Updated and drafted on-going promotional copy with the correct information
- Worked Bruin’s Championship Parade as well WEEI’s Annual Jimmy Fund Telethon in partnership with The Boston Red Sox
- Initiated the collaborative intern project and prepared a data research and analysis PowerPoint that was presented to station management
- Brainstormed and collaborated with colleagues to prepare “68 Things to Do In Boston” which appeared on the station’s website
- Utilized research skills to help brainstorm possible promotional and marketing ideas.
Digital Operations Project Manager/Digital Analyst
Subaru of New England
08.2020 - Current
- Perform daily functions that monitor Regional and Retailer digital health across various channels and reporting systems, bringing awareness to the Digital Operations team about those findings to act upon in a timely manner
- Oversee, create and launch important communications and public relation related announcements to our Retailers, increasing Retailer adoption, involvement and retention across various Digital Operations initiatives
- Create essential presentation materials for various initiatives - both internal and external - that illustrate specific goals and actions that will increase Subaru of New England and our Retailers’ business, market share, profitability and owner loyalty and customer experience
- Routinely communicate and build relationships with Subaru of New England Retailers, providing insightful updates on their current digital strategies, and coordinate essential routine field meetings between Retailers and the Digital Operations team members at their store location
- Organize routine cross-departmental meetings with Digital Operations and the Sales, Fixed Ops, Market Development, Marketing and IT Departments to identify areas of opportunity to assist, grow and innovate their areas of the business
- Collaborate with our counterparts at Subaru of America and our other Partner Companies to ensure open communication and information sharing, impacting Subaru of New England’s involvement and understanding of critical brand initiatives and digital strategies
- Acts as main conduit between the District Digital Operations Managers and the business, marketing, and other initiatives
- Work with our partners at Dealer.com to further enhance processes with our dedicated Managed Services Team (Content & Creative, SEO, Social Media Strategists) that included revamping communications strategies with SNE Retailers for monthly calls
- Worked with DDC Social Media team to create content calendars and templates for social posts for SNE Retailers
- Created dedicated and exclusive content for SNE Retailers including: Pet Adoption Pages, Digital Messages of Hope, Exclusive New Model Content, and Service initiatives at a Tier 2 and Tier 3 level
- Worked in partnership with marketing to focus on supporting First Maintenance Complete and service initiatives on a T2 level and worked with DDOMs to build a FMC strategy on a T3 level (overhauling service specials, dedicated digital advertising and social media strategies.)
Director of Development and Special Events
Music Drives Us
08.2015 - 08.2020
- Planned and executed major fundraising events with national acts including: Stone Temple Pilots, Joe Perry and Megadeth
- Developed key partnerships with dozens of national, regional and local brands ranging from The Grammy Foundation, House of Blues, Live Nation, Boston Calling, and Castle Island Brewery
- Identified key areas for growth and development within the foundation
- Conceived and devised a strategy for a grant application review system in order to effectively identify organizations and projects aligned with our mission
- Worked shoulder to shoulder with the founder of the organization to build effective strategies for branding and promotion of the organization
- Oversaw the conception of all advertising including print, digital, TV and radio spots
- Produced monthly original social media content
- Facilitated and staffed all public appearances of our founder
- Collaborated with outside PR agency to maximize media coverage of wide range of events
- Worked with media on deliverables and fact checking for packaged stories.
Account Executive
Regan Communications Group
09.2013 - 08.2015
- Successfully planned and executed PR initiatives for clients
- Collaborated with clients to create events and campaigns to draw in and retain consumers
- Planned promotional and networking events on behalf of clients
- Crafted talking points for clients for public speaking
- Media trained clients
- Coordinated onsite media at client and public events
- Formed strong media relationships
- Created daily social media content for clients
- Executed social media plans and managed client accounts via HootSuite
- Created and distributed pitches and press releases on behalf of clients
- Trained and managed interns – especially in social media
- Developed a weekly social media round up for clients.
Marketing Associate
WEEI Sports Radio Network
10.2011 - 10.2012
- The Water Boys and Girls- attend station sponsored events, pre/post games events, and support local community events throughout the state
- Interact with fans through running contestants and games with promotional merchandise
- Providing support for talent and facilitating positive fan interactions during book signings and public appearances.
Public Relations Senior Intern
Regan Communications Group
06.2012 - 08.2012
- Trained all new interns for Fall 2012 and Winter 2013
- Prepared press releases & media advisories
- Calendar listed and publicized client events
- Drafted monthly client recaps and client clippings of media exposure
- Collaborated with fellow interns to compile a comprehensive “Intern How-to-guide” to be used as a future reference guide for all interns
- Initiated contact and relationships with media outlets and bloggers to collaborate for promotion and exposure of clients
- Formulated an advertising plan and strategy for the 2013 season
- Executed the complete update and revitalization of the company website.
Education
Bachelor of Arts Communication -
University of Massachusetts Amherst
05.2013
Skills
- Exceptional communication
- Strong writing skills
- Social media proficiency
- Internal/External Communications
- Press release drafting
- Reputation Management
- Brand positioning
- Community Relations/Event Coordination
Timeline
Digital Operations Project Manager/Digital Analyst
Subaru of New England
08.2020 - Current
Director of Development and Special Events
Music Drives Us
08.2015 - 08.2020
Account Executive
Regan Communications Group
09.2013 - 08.2015
Public Relations Senior Intern
Regan Communications Group
06.2012 - 08.2012
Marketing Associate
WEEI Sports Radio Network
10.2011 - 10.2012
Deputy Press Secretary/ Social Media Coordinator
Dan Conley for Mayor
Promotions & Marketing Intern
Entercom
Bachelor of Arts Communication -
University of Massachusetts Amherst
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