Key account management
Jackie Croxdale
WA Market Manager
Maple Valley,WA
Summary
Driven Market Manager bringing proven success in CPG sales. Prospects new leads effectively with multi-channel approach. Stays current on market demands and trends to leverage strengths, surpass quotas and capture substantial business for long-term company success.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
Work History
WA Emerging Brands Market Manager
Brown Forman Corp
Seattle , WA
01.2020 - Current
- Networked in market to build partnerships and connections with prospects.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Achieved monthly sales targets consistently by pursuing new business.
- Managed team scheduling and coordinated appointments between sales teams and prospects.
- Made strategic and successful decisions by documenting and tracking sales activities with SAP, Tableau and Microstrategy.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Prepared sales presentations for clients showing success and credibility of products.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Increased sales by 38.6% in Fiscal 21 through effectively training sales reps, closely monitoring regional and local markets and managing product inventories by 'selling what we have'.
MN On Premise Market Manager
Brown Forman Corp
Minneapolis, MN
07.2017 - 12.2019
- Creates customer focused win-win initiatives that enhance BF and customer profitability.
- Participates in ongoing planning meetings with internal and external stakeholders as required.
- Manages and maintains budget of T&E and TMF to within ~ 2%
- Competent in Microsoft Office, Google Suite, Tableau, Salesforce, SAP.
- Leads strategic development and oversight of execution for On and Off premise Multicultural programming in MN.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Achieved monthly sales targets consistently by pursuing new business.
- Orchestrated successful promotional strategies, boosting sales on Woodford Reserve 29.8% and Jack Daniel's 8.6%.
- Led solution selling strategy initiatives to maximize sales of Brown-Forman Brands.
Key Account Manager
The Hive
Bloomington, IL
09.2009 - 06.2017
- Champions the on-premise effort to win at the point of purchase.
- Collaborates with various groups including the distributor, retailers, consumers and promotion agencies.
- Develops and/or ensures proper activation of all marketing and sales strategies for the on-premise.
- Serves as the key point of contact with on premise account groups, covering the entire Brown-Forman portfolio of brands.
- Provide direction and management of 230+ On Premise promotional activations annually.
- Recruit, hire, train, and manage a team of 25+ promotional staff across all cities in market region.
- Work with distributor implementing sales and promotional programs in targeted key accounts.
- Manage program budgets for assigned markets and submit monthly reports to Regional Director to ensure budget is not exceeded and program objectives are being met or surpassed.
- Conduct in-depth analysis of key account performance to ensure all activities yield positive results.
Education
Bachelor of Arts - Communications And Marketing
Mississippi State University
Starkville, MS 09.2000 - 05.2006
No Degree - Fashion Merchandising and Marketing
University of Nebraska
Lincoln, NE 05.2001 -
Skills
Sales program creation
Consultative selling
Relationship selling
Account development
Territory Management
Customer rapport
Product and service sales
Affiliations
- Global Co-Lead for Brown Forman's Alcohol Responsibility Employee Resource Group.
- Member of the Brown Forman's PNW DE&I group.
- NextUp: Non-profit Advancing Executive Women in Business
Timeline
WA Emerging Brands Market Manager
Brown Forman Corp
01.2020 - Current
MN On Premise Market Manager
Brown Forman Corp
07.2017 - 12.2019
Key Account Manager
The Hive
09.2009 - 06.2017
No Degree - Fashion Merchandising and Marketing
University of Nebraska
05.2001 -
Bachelor of Arts - Communications And Marketing
Mississippi State University
09.2000 - 05.2006
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