Jackie Culmer
Irvine,CA
Summary
Strategic and creative Marketing & Public Relations professional with over 10 years of experience driving brand awareness, revenue growth, and guest engagement through integrated marketing, public relations, events, and partnerships. Proven success developing and executing campaigns for luxury hospitality, lifestyle, and consumer brands. Highly skilled in brand storytelling, digital marketing, content creation, event production, and cross-department collaboration. Known for strong leadership, organization, and the ability to manage multiple initiatives while maintaining brand excellence.
Overview
20
20
years of professional experience
Work History
Owner / Principal
Jackie Culmer Creative
Irvine, CA
10.2010 - Current
- Founder and lead creative for a full-service branding, marketing, and photography studio serving hospitality, lifestyle, and corporate clients.
- Develop and execute marketing, branding, and content strategies for hospitality, food & beverage, lifestyle, and corporate clients
- Manage all business operations including marketing, client relations, budgeting, scheduling, and execution
- Oversee creative direction from concept through execution while ensuring brand consistency
- Create marketing assets including digital campaigns, social media content, email marketing, websites, and print collateral
- Collaborate with hotels, event venues, and catering companies to promote events, menus, and brand experiences
- Photograph and style luxury events, culinary experiences, and branded campaigns for marketing and PR use
- Enhanced marketing and branding initiatives for luxury hospitality and event clients
- Increased client brand visibility, engagement, and bookings through strategic content
- Developed and nurtured long-term client relationships through exceptional service and measurable results
- Known for reliability, professionalism, and strong cross-functional collaboration
Vice President & Gala Chair
Newport Heights Elementary Foundation
Newport Beach, CA
09.2017 - 09.2020
- Led marketing, branding, and execution of large-scale fundraising events
- Planned and produced three successful galas raising $150,000+ per year
- Developed branding, marketing strategy, newsletters, and promotional materials
- Managed event marketing, communications, vendor coordination, and sponsorships
- Created auction catalogs, digital assets, and promotional content
- Increased donor engagement and visibility through strategic storytelling and outreach
- Successfully funded a new STEM lab including robotics, technology, and equipment
Executive Assistant
Quiksilver, Inc.
Huntington Beach, CA
10.2005 - 02.2008
- Supported President and executive leadership team in a fast-paced corporate environment
- Coordinated executive schedules, meetings, and travel
- Prepared executive-level reports and presentations
- Supported visiting executives, partners, and VIPs
- Assisted with photo shoots, presentations, and brand initiatives
- Developed strong organizational, communication, and problem-solving skills
Education
Bachelor of Arts - Economics, Business Management
University of California, Irvine
06-2005
Coursework - Photography & Digital Design
Orange Coast College
Skills
- Marketing & PR Strategy
- Brand Development & Positioning
- Email & Digital Campaigns
- Website & Content Management
- Social Media Strategy
- Media & Influencer Relations
- Event & Experiential Marketing
- Food & Beverage Marketing
- Creative Direction
- Vendor & Agency Management
- Budget & Project Management
- Cross-Functional Collaboration
- Adobe Creative Suite
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
- Email Marketing Platforms
- Social Media Management
- Content Creation & Editing
- Photography & Visual Storytelling
Websites
Timeline
Vice President & Gala Chair
Newport Heights Elementary Foundation
09.2017 - 09.2020
Owner / Principal
Jackie Culmer Creative
10.2010 - Current
Executive Assistant
Quiksilver, Inc.
10.2005 - 02.2008
Bachelor of Arts - Economics, Business Management
University of California, Irvine
Coursework - Photography & Digital Design
Orange Coast College