Jackie Diaz
Miami,FL
Summary
Professional with robust experience in technology management, prepared to drive impactful results. Strong focus on team collaboration, adaptability, and achieving organizational goals. Skilled in project management, systems integration, and strategic planning, with reliable and flexible approach to changing needs. Known for effective communication, problem-solving abilities, and leadership that enhances overall team performance.
Overview
18
18
years of professional experience
Work History
Business Technology Manager
NBCUniversal
02.2022 - Current
- Oversee portfolio-level product strategies for enterprise content management tool in partnership cross-functional teams
- Document user journeys, requirements, value stories to meet client needs and ensure successful execution of product roadmap.
- Identify internal tooling opportunities through client interviews and qualitative / quantitative analysis to propose scalable solutions across enterprise.
- Support testing of advanced technologies, including artificial intelligence, to identify and implement innovative solutions for process improvement.
- Build buy-in with portfolio stakeholders, business partners, and leadership to enable end-to-end delivery of projects
- Improved overall technology efficiency by implementing streamlined processes and system upgrades.
Sr. Manager, Content Production and Strategy
NBCUniversal
11.2018 - 02.2022
- Head of development for omni-channel content strategy by incorporating analytics and user testing at direction of EVP of Communications.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Managed project budgets, campaign timelines, and worked with internal and external stakeholders - identifying $130k in savings the first six months.
- Implemented asset management system for the department that helped improve content taxonomy.
- Streamlined operations that enabled proper tracking of client requests - increasing production by 30%.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Marketing Content Manager
NBCUniversal
06.2015 - 11.2018
- Built from the ground up the digital/social department during a network re-brand.
- Spearheaded content development and strategy to drive engagement, drive traffic, leads and band awareness - tripling social engagement in first 9 months.
- Responsible for facilitating collaboration with internal teams and ensuring that campaigns moved forward successfully and removing any roadblocks project team was experiencing.
- Being responsible for an editorial plan, the execution of content creation, overseeing producers, and meeting business objectives at the lowest possible cost
- Managed 15+ staff of in-house producers, freelancers, and agencies in the U.S and internationally.
- Doubled website video views within 6 months through content distribution and influencer collaboration efforts.
Digital Producer (National Content)
NBCUniversal
01.2014 - 05.2015
- Responsible for managing the editorial content creation and publishing on websites and apps for 14 different Telemundo owned-and-operated stations across the U.S
- Organized, developed, executed, and monitored digital video content and coverage of national trending and breaking news, increasing streams by 35% in 12 months
- Launched portfolio e-newsletter resulting in +250,000 subscribers
- Strategically promoted content on social media platforms to create engagement and monitored audience sentiment
- Used analytic tools to understand consumer behavior and trends to create relevant content
- Ensured SEO best practices were implemented
- Troubleshooting webpages to identify bugs and prioritizing technical debt found on sites
Web Producer / Reporter
Gannett- WUSA9
06.2012 - 10.2013
- Developed news stories for the website as a video journalist and producer including but not limited to breaking news, white house developments and immigration stories
- Directed meetings to inform news team about online conversations and trends to help determine news coverage
- Responsible for activating live news feeds online, social and app ensuring constant coverage and talent break-ins when needed
- Monitored metrics to help lead editorial decisions to maximize reach and exceed KPIs
- Pitched stories to other outlets and partners
Multimedia Editorial Editor, LatAm
General Dynamics
06.2010 - 06.2012
- Led social strategy for U.S
- Southern Command online magazine that covered all Latin America
- Collaborated with editorial leads and correspondents to obtain social specific assets to promote stories
- Communicated with C-suite executives and military generals to review content strategy
- Community managed social sites and monitored sentiment
- Copyedited short and long-form articles in English and Spanish, ensuring best SEO practices were implemented to increase online discoverability
- Supervised freelancers to ensure timely delivery of visual assets
Video Journalist
CBS TV – KGBT4
07.2007 - 06.2010
- Field reporter for evening newscast responsible for U.S./Mexico border news coverage including breaking news on tight deadlines
- Gathered information, conducted interviews, shot video, produced, and reported assigned stories on tight deadlines
- Assured stories were factual, fair, and balanced in content and written in a concise manner translating complex topics into easy-to-understand report
- Worked directly with News Director and Executive Producer on story ideas, planning and development
- Built advanced network of sources through trust that kept the station ahead of the competition in breaking stories
Education
Graduate Certificate - Marketing Management & Digital Strategy
Harvard
Cambridge, MA01-2022
Bachelor of Science - Communications
Florida International University
Miami, FL01-2007
Skills
- End user support
- Technical innovation expertise
- Team collaboration
- Cross-Platform Production
- Asset management
- Strategic Leadership
- Effective Communication
- Narrative Development
- Project management
- Campaign management
- Expense Management
- Conflict Resolution
- Interpersonal Sensitivity
Languages
English
Full Professional
Spanish
Full Professional
Timeline
Business Technology Manager
NBCUniversal
02.2022 - Current
Sr. Manager, Content Production and Strategy
NBCUniversal
11.2018 - 02.2022
Marketing Content Manager
NBCUniversal
06.2015 - 11.2018
Digital Producer (National Content)
NBCUniversal
01.2014 - 05.2015
Web Producer / Reporter
Gannett- WUSA9
06.2012 - 10.2013
Multimedia Editorial Editor, LatAm
General Dynamics
06.2010 - 06.2012
Video Journalist
CBS TV – KGBT4
07.2007 - 06.2010
Graduate Certificate - Marketing Management & Digital Strategy
Harvard
Bachelor of Science - Communications
Florida International University
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