Jackie Hansen
Janesville,WI
Summary
Skilled Copywriter with a 17-year career in writing for multiple medias, including email, social, print, web, display and video. Creative, persuasive and articulate with a remarkable work ethic. Known for fulfilling duties typically assigned to several writers and editors.
Overview
16
16
years of professional experience
Work History
Senior Creative Copywriter
Grainger
12.2011 - 02.2024
- Developed on-brand marketing materials to help tell the Grainger story for sellers, customers and strategic suppliers (includes emails, catalogs, ads, direct mail, collateral, case studies and tradeshow)
- Generated engaging social posts, display banners and scripts for videos
- Created guidelines and templates to ensure brand consistency and standardization
- Developed and improve webpage content, including keyword placement, meta title and descriptions for search engine optimization
- Lead creative writing tactics for contracts, segment catalogs, strategic supplier marketing and Grainger’s main catalog
- Collaborated with Business Partners, Designers and Front-End Developers using agile methodology.
Search Engine Optimization eCopywriter
Grainger
08.2009 - 12.2011
- Improved website rankings on major search engines by keyword placement and enhancing meta titles and descriptions
- Researched popular keywords through Market Samarai to update hundreds of product pages
- Ensured on-page optimization to produce relevant search results and a positive user experience.
Marketing Communication Specialist
CUNA
12.2007 - 08.2009
- Developed direct mail pieces to current/potential customers (includes flyers, brochures, postcards)
- Generated e-mails to credit unions with updated information on products/events
- Worked directly with Product Managers to brainstorm and implement the best way to endorse products through different medias.
Education
Bachelor of Business Administration - Marketing
University of Wisconsin - Eau Claire
Eau Claire, WISkills
- Engaging content
- Editing and reviewing
- Brand messaging
- Storytelling
- Content strategy
- Multimedia content creation
- Time management
- Multi-tasking
- Collaboration
- Communication
Websites
Timeline
Senior Creative Copywriter
Grainger
12.2011 - 02.2024
Search Engine Optimization eCopywriter
Grainger
08.2009 - 12.2011
Marketing Communication Specialist
CUNA
12.2007 - 08.2009
Bachelor of Business Administration - Marketing
University of Wisconsin - Eau Claire
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