Summary
Overview
Work History
Education
Skills
Timeline
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Jackie Lasko

Tampa ,FL

Summary

With over 20 years of experience in the corporate event and marketing industry, I am a dedicated and professional individual with an entrepreneurial mindset. I approach work with a proactive and resourceful attitude, always seeking collaborative solutions and paying attention to every detail. Thriving in fast-paced environments, I possess strong organizational and follow-up skills. Excelling under pressure, consistently meeting critical deadlines while maintaining solid relationships with peers and leadership. Expertise in consultative selling, prospecting, pipeline management, and client relationship management. Excited to join an innovative and fast-growing company that aligns with a passion for success as I continue to grow my career.

Overview

16
16
years of professional experience

Work History

Licensed Real Estate Agent

Mihara & Associates
03.2024 - Current
  • Resolved client concerns related to home purchases to maintain high satisfaction ratings.
  • Hosted open houses and private showings to showcase properties effectively, ultimately securing offers from interested parties.
  • Assisted clients in navigating complex real estate transactions, guiding them through every step of the process.
  • Coordinated inspections, appraisals, repairs, and other steps in the transaction process as required by buyer or seller needs for smooth closings.
  • Built lasting relationships with fellow agents, brokers, attorneys, inspectors, and other industry professionals to create an extensive professional network that benefited clients.
  • Assisted buyers with finding ideal homes by assessing needs, requirements, and budgets.
  • Compared recently sold area properties to determine competitive market prices.
  • Managed transaction timelines to ensure deadlines were met and deals closed on time, leading to satisfied clients and repeat business.
  • Generated new leads through networking events, referrals, and social media marketing efforts.
  • Prepared all necessary documents related to real estate transactions, ensuring compliance with legal requirements and industry standards.
  • Expanded referral network by delivering exceptional results for clients and fostering strong relationships with industry partners.
  • Contributed to a positive team atmosphere within the brokerage, sharing knowledge and experience with colleagues to promote collective success in meeting sales goals.

Project Manager, PMO

PricewaterhouseCoopers
06.2022 - 08.2023
  • Managed cross-functional teams to deliver projects on time, within scope, and under budget.
  • Led the successful execution of multiple complex projects simultaneously, ensuring quality outcomes for all stakeholders.
  • Achieved high-quality results by closely monitoring project progress against established milestones and KPIs.
  • Increased stakeholder satisfaction by maintaining clear communication channels and providing regular progress updates.
  • Implemented risk mitigation strategies to minimize potential issues and ensure smooth project progression.
  • Developed comprehensive project plans for successful execution and timely completion of projects.
  • Reduced project costs through diligent budget management and cost-saving measures.
  • Coordinated change management efforts throughout the organization, ensuring seamless integration of new processes or technologies into existing workflows without disruption.
  • Utilized agile methodologies to improve adaptability and responsiveness in a rapidly changing environment.
  • Championed innovation within the PMO by staying informed about industry trends and incorporating cutting-edge strategies into daily operations.
  • Streamlined communication channels across departments, resulting in improved information flow for more informed decision-making during projects.
  • Enhanced team performance through effective coaching, mentoring, and performance monitoring.
  • Improved project efficiency by implementing streamlined processes and optimizing resource allocation.
  • Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
  • Planned, designed, and scheduled phases for large projects.
  • Coordinated material procurement and required services for projects within budget requirements.

Talent Acquisition Specialist

PricewaterhouseCoopers
06.2019 - 08.2022
  • Evaluated resumes, interviewed, and presented qualified candidates to hiring managers and solicited feedback to refine recruiting strategy.
  • Collaborated with hiring managers to determine job requirements and understand departmental needs.
  • Developed and maintained applicant tracking system, tracking all job openings, applicants and interviewing activity.
  • Conducted telephone and in-person interviews to assess candidate experience and qualifications.
  • Managed full-cycle recruiting process for multiple roles simultaneously while maintaining high-quality standards in candidate assessment and selection.
  • Developed strong talent pipelines by utilizing various sourcing techniques, including social media, job boards, and networking events.
  • Provided regular updates to hiring managers and HR staff on recruitment activities and progress.
  • Reduced time-to-fill for open positions by implementing efficient recruitment strategies and effective collaboration with hiring managers.
  • Created and distributed job postings on job boards, corporate career sites and social media networks to increase reach.
  • Developed and maintained strong working relationships with executives, HR team, and hiring managers to foster partnerships that produced consistent results.
  • Acted as brand ambassador to educate candidates on culture, career growth, benefits, and advantages of working for company.
  • Streamlined onboarding processes for new hires, ensuring a smooth transition into the organization while minimizing timetoproductivity.
  • Established strong relationships with key stakeholders, ensuring clear communication and alignment on talent acquisition goals and objectives.
  • Enhanced candidate experience by implementing a streamlined application process and timely communication.
  • Collaborated cross-functionally with HR colleagues to develop targeted initiatives aimed at enhancing employee engagement, diversity, and inclusion within the organization.
  • Developed talent acquisition strategy that aligned with company's long-term growth plans and workforce needs.
  • Increased quality of hire, collaborating closely with hiring managers to understand departmental needs and culture fit.

Director of Corporate Marketing

Women’s Care
09.2016 - 01.2019
  • Increased social media engagement, creating compelling content that resonated with target audiences across multiple platforms.
  • Elevated corporate reputation via thought leadership efforts such as publishing whitepapers or securing speaking engagements at industry events.
  • Achieved higher sales conversions through data-driven A/B testing of online advertising materials and landing pages.
  • Enhanced brand visibility by implementing targeted marketing campaigns and strategic partnerships.
  • Expanded market share by identifying new business opportunities and executing tailored outreach initiatives.
  • Directed trade show exhibits, ensuring cohesive branding presence while generating valuable leads and networking opportunities.
  • Streamlined marketing operations for increased efficiency, optimizing budget allocation and resource management.
  • Strengthened brand identity, overseeing creative direction for promotional materials and corporate communications.
  • Managed public relations efforts by crafting press releases, handling crisis communication situations, and maintaining strong relationships with media contacts.
  • Influenced long-term business strategy, participating in executive-level discussions and providing data-driven insights on market trends and opportunities.
  • Boosted lead generation with innovative content marketing strategies and cross-functional team collaboration.
  • Developed high-performing marketing teams by recruiting top talent, providing professional development opportunities, and fostering a collaborative work environment.
  • Drove revenue growth through the development of competitive pricing structures informed by thorough market research analysis.
  • Championed internal communication initiatives to improve information sharing between departments and facilitate smoother project execution.
  • Built strong relationships with industry professionals and influencers.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.

Owner/Director of Operations and Events

Premier Style Events & Weddings
08.2009 - Current
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
  • Trained and motivated employees to perform daily business functions.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
  • Interacted well with customers to build connections and nurture relationships.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Assisted in recruiting, hiring and training of team members.
  • Oversaw day-to-day production activities in accordance with business objectives.

Director of Marketing and Operations

Verimed Ipa
01.2015 - 07.2016
  • Implemented data-driven strategies to optimize digital marketing channels, improving overall performance and conversion rates.
  • Revamped website design and content strategy to improve user experience and increase web traffic.
  • Established a comprehensive social media presence, increasing brand visibility and fostering meaningful customer interactions.
  • Streamlined operations processes, resulting in reduced costs and increased efficiency throughout the department.
  • Championed a culture of continuous improvement within the marketing and operations teams, fostering collaboration and innovation to drive ongoing success.
  • Designed and executed successful trade show events, showcasing company offerings and generating valuable leads.
  • Conducted regular market research to stay current on industry trends, ensuring continued relevance of marketing efforts.
  • Managed annual marketing budgets, allocating resources effectively to drive ROI on marketing initiatives.
  • Increased brand awareness by developing and implementing targeted marketing campaigns for product launches and promotions.
  • Coordinated public relations efforts, securing positive coverage in key media outlets to elevate brand reputation.
  • Spearheaded corporate rebranding initiative, creating a cohesive visual identity across all touchpoints both internally and externally.
  • Negotiated advantageous contract terms with external vendors for creative services, event management, or other related tasks as needed for projects'' success.
  • Enhanced customer satisfaction levels through the implementation of effective CRM systems and processes.
  • Optimized email marketing campaigns through segmentation strategies, increasing open rates and click-throughs while reducing unsubscribes.
  • Expanded market share by identifying and pursuing new target audience segments through tailored marketing efforts.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Created and managed social media campaigns to increase brand engagement.

Education

B.S. Business Management And Communications -

International Academy of Design And Technology
Tampa, FL

Skills

  • Social media promotion
  • Local market expertise
  • Real estate marketing
  • Real estate software
  • Referral networking
  • Tech-Savvy
  • Contract preparation
  • Sales presentations
  • Client-oriented
  • Social media marketing
  • Highly professional
  • Traditional marketing
  • Innovative marketing strategist
  • Lead follow up
  • Contracting
  • Sales closing
  • Market monitoring
  • Excellent teamwork
  • Client management
  • Negotiation expertise
  • Database management
  • CRM software use

Timeline

Licensed Real Estate Agent

Mihara & Associates
03.2024 - Current

Project Manager, PMO

PricewaterhouseCoopers
06.2022 - 08.2023

Talent Acquisition Specialist

PricewaterhouseCoopers
06.2019 - 08.2022

Director of Corporate Marketing

Women’s Care
09.2016 - 01.2019

Director of Marketing and Operations

Verimed Ipa
01.2015 - 07.2016

Owner/Director of Operations and Events

Premier Style Events & Weddings
08.2009 - Current

B.S. Business Management And Communications -

International Academy of Design And Technology

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Jackie Lasko