A dynamic and results oriented management and marketing & sales professional with a strong record of top performance with over 20 years of experience in senior living. Proven ability to generate revenue and grow occupancy while consistently achieving high levels of customer satisfaction.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Executive Director
Monarch Coopers Corner
02.2023 - 08.2025
Oversee the overall management and day-to-day operation of the community
Lead all aspects of the community operations, revenue operations, staff development, quality assurance, regulatory compliance, and safety
Sales leadership that increased and supported census through occupancy and professional marketing
Sales Director
Monarch Coopers Corner
11.2022 - 02.2023
Developed and executed Sales and Marketing plan
Secured 35 deposits prior to community opening for 72 unit assisted and memory care community
Attained 65% in less than 6 months of opening
Professional outreach to increase awareness of the community
Executive Director
Artis Senior Living of Somers
05.2021 - 11.2022
Full oversight of all aspects of newly constructed community including financial, nursing, sales, marketing, facilities, and regulatory compliance
Responsible for maintaining high levels of satisfaction which have resulted in 5-star reviews
Maintain full compliance with all government laws and regulations regarding the operation of the property
Lead Sales & Marketing Team in developing plans to increase awareness in the community and increase census
Sales Specialist
Sunrise Senior Living
02.2020 - 05.2021
Provide one-to-one support to Directors of Sales for Sunrise communities in Connecticut and New York
Provide marketing and sales leadership to all team members in the communities supported
Assist in the presentation and value of Sunrise’s products and services for residents, families, team members, and targeted referrals sources.
Deliver training on sales-related topics
Assist and support communities in developing and implementing Quarterly Sales Plan
Regional Director of Operations
Maplewood Senior Living
01.2019 - 01.2020
Responsible for day-to-day operations of 45 million newly constructed community
Responsible for day-to-day oversight in conjunction with Executive Directors of Maplewood of Darien and Maplewood of Strawberry Hill
Assist company in achieving company financial and census objectives
Executive Director
The Residence at Summer Street
01.2018 - 01.2019
On-site company official overseeing the day-to-day operations of a 49 million dollar newly constructed, mid-rise assisted living and memory care community.
Played a key role as change agent and turned around failing pre-opening operational challenged community that had seen three previous executive directors
Implemented a revitalized sales and marketing plan to improve the overall pre-sales/deposit efforts of the sales force. This effort resulted in 30% overall growth in deposit with community opening ahead of budgeted census.
Identified the recruitment challenges in an urban area and created a business plan to recruit and retain quality department heads and frontline associates
The effort resulted in the community opening fully staffed with a solid pool of associates available as the community ramps-up
Senior Executive Director
Maplewood at Darien
01.2013 - 01.2018
Responsible for the day-to-day operations and financials; planning; developing, implementation evaluation and improvement of program services; management of staff and the delivery of high-quality services as determined by the residents and their families.
Maintains ongoing compliance with appropriate local, state, federal, regulatory, and /or accrediting body standards.
Increased revenue and maintained 100% occupancy
Oversee department budgets and provide guidance to department heads on how to meet budgetary guidelines
Able to generate leads and close sales Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community Marketing Action Plan and Sales Action Plan
Promotes team building through participation and/ or leadership at all associate and department head meetings.
Director of Community Relations
The Kensington
01.2011 - 01.2013
Responsible for hands-on, high touch sales resulting in over 8 million in revenue
Research and develop detailed monthly, quarterly and annual sales & marketing plans
Create strategies to counter increasingly market–savvy competitors and consumers
Oversee department budget and forecasting of revenue
Essential contributor to pre-opening sales for an 87-suite assisted living and memory care residence
Director of Pines
Bethel Homes
01.2007 - 01.2010
Responsible for increase in census to 92%
Increased Revenue from a marketable monthly loss to monthly profit
Restructured staffing and responsibilities to decrease overhead and at the same time provide more amenities to residents
In charge of overall operations of 50 bed affordable independent living community
Assist in applying for grants to benefit the community
An integral part of the Executive Committee for entire continuum by providing sales & marketing knowledge to increase census company wide
Director, Sales
Maplewood at Danbury
01.2005 - 01.2007
Responsible for increase in census from 0% to 75% in less than one year
Compiled competitive analysis and developed a strategic pre-opening marketing plan
Enhanced strong relationship with New England Cognitive Center to provide Brain GYMM program for community residents and assisted in launch to the public
Create weekly and monthly sales activity reports and communicate sales strategies and opportunities to Ownership and Management Company
Assist in Employee orientation to ensure importance of customer service and all staff role in sales