Summary
Overview
Work History
Education
Skills
Timeline
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Jackie Orozco

West Palm Beach

Summary

Insight-driven marketing strategist with 9+ years of experience translating complex consumer data into compelling global lifecycle and engagement campaigns. Proven track record leading cross-functional marketing initiatives at the intersection of sports, retail, entertainment, and brand experience. Expert in campaign performance analysis, CRM insights, and creative storytelling rooted in data. Passionate about connecting audiences to brands through smart, scalable marketing systems.

Overview

9
9
years of professional experience

Work History

Senior Research Analyst

GMR Marketing - Remote
02.2023 - Current
  • Lead strategy and execution of integrated marketing measurement plans for top-tier clients including Visa, Target, FIFA, and Xfinity, focusing on engagement, retention, and performance optimization.
  • Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
  • Developed survey instruments and designed experiments to test hypotheses and measure outcomes.
  • Collaborate with cross-functional teams including product, creative, and brand to inform audience segmentation, CRM journeys, and experiential activation strategy.
  • Design and implement data frameworks to assess campaign ROI, lift, and audience engagement—integrating metrics from CRM, paid media, and in-app experiences.

Senior Marketing Manager

ASSET Living
09.2022 - 02.2023
  • Partnered with external vendors and internal brand teams to streamline CRM and email performance analysis.
  • Develop insights from market research, competitive analysis, and market and industry trends to construct Go-to-Market strategy and establish a differentiating value proposition.
  • Lead interactions with teams, clients, and the field to comprehend client/partner needs and determine investment priorities.
  • Create presentations and data reporting for C-Suite internal communications.
  • Lead the implementation of real-time reporting on marketing spend to adjust bid strategy, leading to a 27% improvement in ROI.

Area Marketing Manager

American Campus Communities
08.2021 - 09.2022
  • Negotiated and managed exclusive $500K annual contract with university athletics program.
  • Strategized, created, and managed paid digital marketing across TikTok, Instagram, and Facebook.
  • Utilized Salesforce, Tableau, Google Analytics, and other reporting tools to analyze the effectiveness of specific marketing mediums and campaigns.
  • Analyzed and built CRM reports to identify low-performing content, and strategize solutions that has improved content performance by an average of 160% over 1 quarter.
  • Led market wide social media, leasing, and marketing efforts for 4,000 bed market and a full time staff of 40.
  • Trained and led content marketing manager to represent the brand voice to generate new content ideas and amplify those posts on social media.
  • Managed and implemented capital signage, contracts, and marketing materials for region.

General Manager

American Campus Communities
04.2016 - 06.2021
  • Managed property financials, leasing and marketing, facilities, customer engagement, and team leadership.
  • Analyzed property financial performance and implemented operational solutions to meet budget targets on a monthly and quarterly basis.
  • Managed and coordinated schedules and contracts for onsite vendors during capital projects and the yearly turnover period.
  • Contracts (including formal, short term, and annual contracts) Drafting, Evaluation, Negotiation and Execution: Non-Disclosure Agreements, Sales / Purchasing Agreements, Sub-contracts, Licensing Agreements, Master Leases, Addendums/Amendments, and Leasing Contracts.
  • Used data visualization models to understand and track KPIs, reporting results to leadership in prepared presentations.

Education

Bachelor's of Science - Psychology

Florida State University
Tallahassee, FL

Skills

  • Lifecycle & CRM Strategy (Iterable, Mailchimp, Salesforce Marketing Cloud, Sprinklr, and more)
  • Data-Backed Creative & Channel Optimization
  • Cross-Functional Collaboration (Product, Engineering, Brand, Data Science)
  • Consumer Research & Behavioral Analytics
  • Campaign Testing & Experimentation Frameworks
  • Attribution Modeling & Engagement Lift Studies
  • Product Marketing Insights & Messaging Strategy
  • Power BI, Tableau, Google Analytics, Excel
  • Netbase Quid, E-Poll, Captiv8, Brandwatch

Timeline

Senior Research Analyst

GMR Marketing - Remote
02.2023 - Current

Senior Marketing Manager

ASSET Living
09.2022 - 02.2023

Area Marketing Manager

American Campus Communities
08.2021 - 09.2022

General Manager

American Campus Communities
04.2016 - 06.2021

Bachelor's of Science - Psychology

Florida State University

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Jackie Orozco