Jackie Ullman
Brand Leader I Consumer Marketer I EComm Strategist
Charlotte,NC
Summary
Brand Builder with 15+ years of CPG leadership experience in marketing, brand strategy and product management. Conscientious and creative, proficient in developing and executing strategic plans.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Senior Brand Manager, Ecommerce
Nordic Naturals
Remote
04.2021 - Current
- Brand owner of DTC and Marketplace business including management of four digital marketers. Grew eCommerce business 20% in 1st year of ownership.
- Oversee team preparation and execution of marketing copy, images, videos, emails, and other digital content.
- Plan and track all eCommerce sales and marketing/media strategies.
- Analyze and report on eCommerce KPIs to validate and demonstrate success of marketing campaigns and promotions.
- Establish, initiate and optimize business development strategies based on company targets, product specifications, market data, and budget factors.
- Create and manage media budgets to maximize brand reach, engagement and conversion.
Brand Manager, Emerging Business
Nordic Naturals
Remote
04.2021 - 07.2022
- Researched and identified new opportunities for product and brand development.
- Consulted with product development teams to enhance products based on customer insights data.
- Planned, implemented, and tracked and marketing strategies to promote new products.
- Managed creative and insights agencies conducting research and analysis to determine and execute brand positioning and messaging.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Compiled product and customer data to generate informed profit projections.
Brand Manager, Craft Business
Anheuser Busch
Remote
09.2019 - 04.2021
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Owned strategic brand plans to increase market share and brand awareness.
- Executed marketing and sales campaigns to support brand awareness, consistency and engagement.
- Organized and delivered training sessions for new products and campaigns for sales team.
- Wrote and distributed press releases to increase brand visibility.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed creative agencies through packaging update and new website launch.
Sr Associate Brand Manager, Silk
Danone
Denver, CO
06.2018 - 09.2019
- Managed insights agency and analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched and identified new opportunities for product and brand development.
- Managed and oversaw innovation projects to drive quality, accuracy and deadline management.
- Cultivated relationships with key stakeholders, vendors and cross functionals to execute new product line initiatives.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Conducted regular business analysis to identify new opportunities and target markets.
Associate Brand Manager, Horizon Organic
Danone
Denver, CO
07.2016 - 06.2018
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Compiled product and customer data to generate informed profit projections.
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Consulted with product development teams to enhance products based on customer insights.
Regional Sales and Marketing Manager
SweetWater Brewing Co
Remote
07.2012 - 04.2014
- Collaborated with distribution partners to evaluate performance in regional area and develop strategies to expand revenue generation.
- Achieved regional sales objectives by coordinating distributor sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
- Managed team of 4 regional sales and marketing representatives and consistently achieved high sales targets.
Market Development Manager
SweetWater Brewing Co
Remote
09.2010 - 06.2012
- Oversaw preparation of marketing events and sales collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of sales campaigns.
- Established and cultivated solid business relationships with new or existing customers.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate products.
Brand Development Manager
SweetWater Brewing Co
Atlanta, GA
05.2008 - 09.2009
- Handled on-site promotions at conferences, stores and events to get products directly in hands of consumers.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Collaborated with sales staff to plan marketing campaigns.
- Managed day-to-day functions of regional promotions.
- Attended customer meetings, trade shows and events as company representative.
Education
MBA - Brand & Product Management
Wisconsin School of Business
Madison, WI 04.2014 - 05.2016
Bachelor of Science - Business Marketing
Appalachian State University
Boone, NC 08.2002 - 05.2006
Timeline
Senior Brand Manager, Ecommerce
Nordic Naturals
04.2021 - Current
Brand Manager, Emerging Business
Nordic Naturals
04.2021 - 07.2022
Professional Certified Marketer, American Marketing Association
10-2020
Brand Manager, Craft Business
Anheuser Busch
09.2019 - 04.2021
Sr Associate Brand Manager, Silk
Danone
06.2018 - 09.2019
Associate Brand Manager, Horizon Organic
Danone
07.2016 - 06.2018
Certificate in Entrepreneurship, School of Business
05-2016
MBA - Brand & Product Management
Wisconsin School of Business
04.2014 - 05.2016
Regional Sales and Marketing Manager
SweetWater Brewing Co
07.2012 - 04.2014
Market Development Manager
SweetWater Brewing Co
09.2010 - 06.2012
Brand Development Manager
SweetWater Brewing Co
05.2008 - 09.2009
Bachelor of Science - Business Marketing
Appalachian State University
08.2002 - 05.2006
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