Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jackson Hallauer

Digital Content Manager
Waterford,MI

Summary

Creative and results-driven Digital Content Manager with over five years of experience in video production, marketing, and event coordination. Proven track record of enhancing brand visibility, engaging audiences, and driving growth through B2B and B2C campaigns. Skilled in producing high-quality content for automotive and pharmaceutical industries, leading live events, and managing social media strategies. Expertise in Adobe Suite, content creation, and webinar production, with a passion for storytelling and delivering impactful, deadline-driven content.

Overview

6
6
years of professional experience

Work History

Digital Content Manager

LSPedia
12.2023 - Current
  • Developing and executing B2B and B2C marketing campaigns to enhance brand visibility and engagement.
  • Leading monthly webinars for pharmaceutical professionals, fostering industry connections and driving interest.
  • Increasing social media followers by 55%, achieving a 25% click-through rate and 1,500+ clicks on milestone posts.
  • Using CMS (Hubspot) to analyze user engagement and website traffic metrics.
  • Doubling video and promotional content output, ensuring consistent messaging aligned with brand goals.
  • Managing a portfolio of in-person events valued at over $1 million, coordinating logistics and driving impactful promotion.

Video Producer/Editor

Automotive News
11.2021 - 11.2023
  • Produced timely, relevant news content tailored for the automotive industry under tight deadlines.
  • Conducted executive interviews, transforming insights into compelling video stories.
  • Directed live event coverage, managing camera operation and live-streaming setups.
  • Captured and edited high-quality footage using Sony mirrorless cameras and Adobe Premiere Pro.
  • Expanded social media reach by integrating engaging video content.

Video Editor/Technical Director

Latcha + Associates
02.2021 - 11.2021
  • Managed daily video edits for Fortune 500 clients, overseeing projects valued at over $2M in contracts.
  • Produced motion graphics and directed livestreams, ensuring seamless execution.
  • Aligned video content with client expectations and brand standards.
  • Delivered timely edits for review and final production, maintaining high client satisfaction.

Video Production Intern

Autoline
05.2019 - 08.2019
  • Filmed interviews, captured b-roll, and wrote scripts for vehicle reviews
  • Attended major industry events independently, providing on-site coverage
  • Produced a YouTube video series that reached 60K subscribers, contributing to brand awareness
  • Managed social media channels to promote video projects, increasing overall brand visibility.

Education

BAA - Broadcast And Cinematic Arts, Journalism

Central Michigan University
Mount Pleasant, MI
05.2001 -

Skills

Marketing Tools : HubSpot, Newsletter Creation, Social Media Management
Creative Software : Adobe Suite (After Effects, Illustrator, Lightroom, Photoshop, Premiere Pro), StreamYard, Riverside.fm
Video Production : Multi-Cam Production, Live-streaming, Cinema-grade Mirrorless Cameras, Audio Production, Gimbals, Lighting Techniques, Video Editing, Post-Production
Content Creation : Copy Editing, Copywriting, On-Camera Presentation, Photography, Videography
Event Coordination : Logistics Management, Webinar Production and Organization

Timeline

Digital Content Manager

LSPedia
12.2023 - Current

Video Producer/Editor

Automotive News
11.2021 - 11.2023

Video Editor/Technical Director

Latcha + Associates
02.2021 - 11.2021

Video Production Intern

Autoline
05.2019 - 08.2019

BAA - Broadcast And Cinematic Arts, Journalism

Central Michigan University
05.2001 -

Similar Profiles

CREATE PROFILE
Jackson HallauerDigital Content Manager