Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Accomplishments
Timeline
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Jackson Russelburg

Westmont,IL

Summary

I’m a self-driven brand builder and creative marketer with a knack for turning ideas into action. From launching my own e-commerce business to managing partnerships and social media for small businesses, I’ve worn every hat and learned to thrive without a blueprint. I bring a mix of hustle, strategic thinking, and authenticity to everything I work on — no fluff, just results. I’m not afraid to experiment, pivot fast, or challenge the norm when it means better outcomes. Whether I’m building funnels, running campaigns, or leading teams, I stay focused on what actually moves the needle. Most importantly, I know how to keep it real while delivering professional-grade work that stands out.

Overview

6
6
years of professional experience

Work History

E-Commerce Brand Manager

Amazon FBA
Chicago, Illinois
03.2023 - Current
  • Built a profitable e-commerce brand from scratch using Amazon FBA — handled everything from sourcing and branding to launch, ads, and customer experience.
  • Used tools like Jungle Scout, Helium 10, and Amazon Seller Central to research markets, spot product gaps, and make smart bets that turned into real sales.
  • Wrote and designed product listings that actually converted — blending keyword strategy with storytelling and clean creative to stand out in a crowded space.
  • Ran and optimized paid ads within Amazon’s platform, managing daily spend, testing creative, and dialing in audiences to drive consistent growth.
  • Led all marketing efforts across content, packaging, and off-Amazon traffic drivers; stayed scrappy, measured what worked, and doubled down.
  • Built systems in Excel, Google Sheets, and Drive to track performance, margins, and inventory while staying lean and organized.
  • Worked directly with overseas suppliers, designers, and content creators to bring everything to life—fast-paced, no middlemen, no excuses.
  • Treated it like a real brand, not just a listing — obsessed over reviews, listened to customers, pivoted when needed, and built something that people actually wanted.
  • Collaborated with a small, agile team of designers, marketers, and suppliers to execute brand strategy, streamline operations, and scale product launches effectively.

Social Media Marketing Manager

Self-Employed
Chicago, IL
08.2021 - 03.2023
  • Worked with a range of small businesses across the Chicagoland area to build their digital presence from the ground up, including custom websites, social media profiles, and lead generation systems.
  • Ran end-to-end social media campaigns designed to attract local traffic, drive customer engagement, and convert online attention into in-store or service-based business.
  • Used a mix of platforms including Instagram, Facebook, Google Business, and email—tailoring content, ad strategy, and tone to each brand’s target audience.
  • Built and managed funnel systems that combined paid ads, email automation, and landing pages to turn cold traffic into warm leads, and paying customers.
  • Created everything from visuals to copy to performance reports—using tools like Canva, Meta Ads Manager, Mailchimp, Squarespace, and Google Analytics.
  • Consulted directly with business owners on brand identity, digital strategy, and growth goals—translating big-picture vision into actionable, trackable marketing plans.
  • Balanced multiple clients at once, constantly pivoting strategy based on data, customer feedback, and seasonal demand.

Front Office Manager

Crowne Plaza Hotel & Resorts
Lombard, IL
01.2020 - 09.2021
  • Oversaw day-to-day operations of the front office team, ensuring smooth check-in/check-out processes, guest satisfaction, and brand standard compliance.
  • Managed a team of front desk agents, concierge staff, and bell services—handling scheduling, training, and real-time problem-solving in a fast-paced hospitality environment.
  • Acted as a primary point of contact for high-profile guests and VIP clients, delivering personalized service and resolving escalations with professionalism and tact.
  • Coordinated closely with departments including housekeeping, sales, and food & beverage to align on guest experience and service execution.
  • Tracked key performance metrics (occupancy, customer satisfaction scores, and up-sell revenue) and used insights to improve team performance and operational efficiency.
  • Used property management systems (Opera PMS, Salesforce, or similar) to manage bookings, guest data, and internal communications.
  • Represented the Crowne Plaza brand with a focus on hospitality, service excellence, and guest loyalty—earning consistently positive feedback and high satisfaction ratings.

Relationship Banker

Bank of America
Naperville, IL
08.2019 - 01.2020
  • Built and managed long-term client relationships by delivering personalized financial solutions, with a focus on trust, retention, and service excellence.
  • Consulted with individuals and small business clients on banking products, loans, credit, and investment options—tailoring recommendations based on financial goals and life stages.
  • Maintained a strong knowledge of BofA’s offerings and compliance standards to provide accurate information and ensure regulatory alignment.
  • Consistently exceeded sales and service goals through a mix of outbound calls, in-branch meetings, and relationship-building tactics.
  • Collaborated with financial advisors, mortgage consultants, and small business specialists to create a seamless client experience across departments.
  • Used systems like Salesforce, Workday, and internal CRM platforms to track customer interactions, follow up on leads, and manage account activity.
  • Recognized for clear communication, empathy, and a solutions-first mindset—balancing both client needs and company targets in high-stakes situations.

Education

High School Diploma -

Neuqua Valley
Naperville, IL
05-2019

Skills

  • Digital Marketing & Brand Strategy – Full-funnel experience across social, paid media, and email
  • Social Media Management – Skilled in content creation, scheduling, growth tactics, and analytics
  • Client & Partner Communication – Strong relationship builder with a clear, confident voice
  • Creative Problem Solving – Quick to adapt, pivot, and find smart solutions under pressure
  • Campaign Execution & Reporting – Detail-oriented with experience in performance tracking and recaps
  • Scrappy and resourceful – built businesses and solved real problems with limited tools and lots of hustle
  • Authentic brand voice – understand how to represent and stay true to the identity of a bold, people-driven brand

Languages

German
Limited

Affiliations

  • Big fan of all things sports — especially football, baseball, basketball, and golf (I keep a fantasy team and a handicap, both need work). I’m into lifting heavy things at the gym, shooting pool like I’m in a 90s dive bar movie, and pretending I’m a grill master every weekend. Outdoorsy by nature — I like hiking, road trips, spontaneous adventures, and anything that gets me out of the house and away from screens (unless it’s game day). I love motorcycles, live music, playing pickup games, and watching sports like it’s my second job. Also into movies, cracking jokes, hanging with good friends, and talking just enough trash to keep things interesting. Basically, if it’s competitive, loud, or a little chaotic — I’m probably into it.

Accomplishments

  • 🥇 Track & Field State Champion – Fastest guy on the field and probably the parking lot too.
  • 🏀 Intramural Basketball League Champion – Carried the team emotionally and occasionally on the scoreboard.
  • 🏆 Back-to-Back Fantasy Football Champion – GM of the year two years running (self-proclaimed, but still undefeated).
  • 🧃 Peak Vibes Specialist – Known to bring the right energy to just about any room, event, or last-minute group chat.
  • 🧊 Cool Under Pressure Award – Officially unofficial, but earned during countless last-minute wins and event saves.
  • 🛠️ Master of Fixing Things I Definitely Broke First – Handy, humble, and slightly dangerous with tools.
  • 🗣️ Unofficial Team Morale Captain – Keeps spirits high, laughs rolling, and deadlines somehow met.
  • 🧭 Certified "Let’s Just Wing It" Trip Planner – Can turn a wrong turn into a core memory.

Timeline

E-Commerce Brand Manager

Amazon FBA
03.2023 - Current

Social Media Marketing Manager

Self-Employed
08.2021 - 03.2023

Front Office Manager

Crowne Plaza Hotel & Resorts
01.2020 - 09.2021

Relationship Banker

Bank of America
08.2019 - 01.2020

High School Diploma -

Neuqua Valley

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Jackson Russelburg