David Sonderby

• Facilitated functional and technical discovery sessions with team members, customers, potential customers and vendors within Neuro Spine and Neuro monitoring devices. Opened a 5.8 million dollar Neuromonitoring account at 80% margins.
• Communicated complex sales and engineering concepts to prospective users clearly and with constant customer focus with Medtronic - Biosense Webster - Natus -Boston Scientific - Abbott - Conmed
• Developed and managed complex sales programs and project structures, schedules, budgets and resource plans in Neuro monitoring devices
• Thrived in fast-paced environment, constantly re-prioritized and maintained relentless focus on sales process.

Private Equity released CEO -CTO - COO - 3-30-22 getting rid of contract manufacturing division.

• Established and grew aftermarket sales department, set sales targets, and introduced customer satisfaction survey.
• Achieved dramatic sales increase with Cardiovascular Solutions Inc. - Boston Scientific - Dexcom - Abbott - Medtronic - Edwards - Teleflex - W.L. Gore in Peripheral Vascular - Interventional and Structural Heart. Worked extensively in Nitinol with laser cutting and secondary operations opening a large R&D ad production job with Boston Scientific and by skillfully managing relationships and proactive sales approaches. Experience working in components - sub-assemblies and final assemblies.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing in operations with contract manufacturing in metals and plastics. Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Worked daily on SalesForce updating customer information as well as forecasting, NPS Surveys and communication with the Senior R7D Engineers. Proficient developing CRM - Forecasts - Powerpoints and helping develop technical marketing communications.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

• Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Oversaw new business development and customer servicing.
• Liaised between account holders and various departments.
• Helping to establish contract manufacturing of platinum for San Diego facility
• Opened territory with zero accounts - adding 23 in 3 years accounts by reviewing and mitigating discrepancies and collaborating with account holders.

• Established relationships with key decision-makers within customer's organization to promote growth and retention in R&D - contract manufacturing for medical fixtures, tooling, part development for sub-assemblies and assemblies using progressive tooling and fixturing techniques.
• Negotiated and closed long-term agreements with new clients in assigned territory. Grew OEM business in medical from $0.00 to $33,000,000. Company sold to Cretex Medical. Boston Scientific - Cook Medical- Covidien - Medtronic - St. Jude (Abbott) Endo-therapeutics - Olympus, EV-3 - Micro-Port
• Worked with existing customers to increase purchases of products and services. Increased margins by 23% on production to an average of 67% net. China- Western Europe - Costa Rica - experience with all major OEM's.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Generated new business with marketing initiatives and strategic plans. Introduced Meir Tool & Engineering to trade shows.

• Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches. Start-up, offering world-wide tooling, fixturing and development for customers world-wide in metals- plastics for medical applications.
• Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
• Managed and motivated sales team to increase revenue from $0.00 to $42,000,000. Company sold to HNG (China)
• Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.

• Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
• Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
• Contacted new and existing customers to discuss ways to meet needs through specific products and services.
• Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
• Built strong client rapport to establish diversified network of connections.
• Performed required travel for training and scheduled events.
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales.