JACKSON THOBY JR.
BRONX
Summary
Marketing professional with experience at Atlantic Records, supporting digital campaigns and artist relations. Background in coordinating releases, analyzing audience data, and working cross-functionally with creative and marketing teams. Brings a detail-oriented, artist-focused approach to project execution and relationship management.
Overview
8
8
years of professional experience
Work History
BLACK MUSIC INTERN
Atlantic Records
New York City
06.2023 - Current
- Assisted in the development and execution of comprehensive marketing strategies tailored specifically for both emerging talents and established artists within the Black Music division. This involved collaborating closely with artists and their management teams to align promotional efforts with their artistic vision and career goals.
- Conducted thorough market research and competitive analysis within the music industry to discern emerging trends, identify potential opportunities for growth, and anticipate shifts in consumer preferences. This informed strategic decision-making and ensured that marketing efforts were proactive and effective.
- Drafted impactful press releases, crafted compelling artist biographies, and coordinated the creation of visually appealing digital content, such as graphics, videos, and promotional photos.
- Actively participated in weekly marketing meetings, contributing valuable insights, progress updates, and strategic.
- Managed daily office operations and maintained organized filing systems.
- Provided administrative support to various projects across multiple departments.
MARKETING INTERN
Roc Nation
New York City
06.2023 - 08.2024
- Developed marketing strategies, boosting campaign engagement through creative content.
- Collaborated with teams to enhance brand visibility, achieving notable audience growth.
- Analyzed market trends, providing insights that informed successful promotional tactics.
- Collaborated with the marketing team to develop engaging social media campaigns, boosting audience engagement and brand visibility.
- Assisted in analyzing campaign performance metrics, leading to actionable insights that improved future marketing strategies.
- Created visually appealing promotional materials, enhancing event turnout and strengthening audience connection with the brand.
- Assisted in executing social media campaigns, leading to noticeable increases in audience engagement and follower growth.
- Conducted market research to identify trends, informing strategic recommendations that contributed to improved campaign effectiveness.
MARKETING INTERN
Atlantic Records
New York City
01.2022 - 08.2022
PRODUCER & MARKETING
Yong Lordes Collective
01.2018 - 01.2021
- Led and directed the production of diverse multimedia content to promote the group's mission and campaigns. This involved overseeing the creation of compelling content that effectively conveyed the organization's message and engaged the audience.
- Managed project timelines, budgets, and resources to ensure efficient content delivery. This included planning, scheduling, and optimizing resources to maximize the impact of each campaign within allocated budgets.
- Collaborated with activists, community leaders, and subject matter experts to gather authentic and impactful stories for campaigns. This included conducting interviews and cultivating partnerships to capture diverse perspectives that resonated with audiences and furthered the organization's advocacy efforts.
- Assisted in developing marketing campaigns, enhancing brand visibility and engaging target audiences through innovative strategies.
- Conducted market research to identify trends, leading to measurable improvements in campaign targeting and overall effectiveness.
- Analyzed consumer feedback to refine promotional strategies, fostering stronger connections with fans and boosting engagement rates.
Education
BACHELOR OF ARTS - Ithaca, NY
Cornell University
Ithaca, NY01.2025
Professional Performing Arts High School -
01.2021
Skills
- Digital Marketing
- Campaign Management
- Artist Relations
- Brand Development
- Creative Direction
- Adobe Creative Suite
- Figma
- Project Management
- Microsoft Office
- Google Analytics
- ChartMetrics
- Salesforce
- JavaScript
- FL Studio
- UX Design
- GitHub
Languages
- Spanish
- English, Native
- Spanish, Advanced
Timeline
BLACK MUSIC INTERN
Atlantic Records
06.2023 - Current
MARKETING INTERN
Roc Nation
06.2023 - 08.2024
MARKETING INTERN
Atlantic Records
01.2022 - 08.2022
PRODUCER & MARKETING
Yong Lordes Collective
01.2018 - 01.2021
BACHELOR OF ARTS - Ithaca, NY
Cornell University