Jacky Lau
New York,NY
Summary
Hi! My name is Jacky, and I am working towards completing my B.A. in Economics and Computer Science with a concentration in Business at NYU, set to graduate in 2027. Experienced in digital marketing and product development, evidenced by impactful campaigns at PricewaterhouseCoopers. Skilled in Python and web design and excelling in cross-functional collaboration and strategic project management.
Overview
4
4
years of professional experience
Work History
Digital Marketing Management Intern
PricewaterhouseCoopers
06.2021 - 08.2021
- Maintained documentation, detailing assignments in-progress work, and completed five project milestones.
- Supported event planning and execution, driving interest in products and services through promotional activities.
- Managed project timelines and budgets to deliver high-quality results in 3 months while remaining cost-effective.
- Supported public relations initiatives by drafting press releases, coordinating media outreach efforts, and monitoring coverage.
Product Marketing Intern
KPMG Professional Services
05.2022 - 07.2022
- Increased product awareness by developing and executing targeted marketing campaigns exposed to 3000+ people.
- Provided support during new product development processes by conducting competitor analyses and gathering consumer feedback.
- Assisted in organizing conferences and other events, increasing brand visibility and networking opportunities.
- Collaborated with cross-functional teams to ensure consistent messaging and branding across all channels.
Development Officer
Santana Capital Group
09.2021 - 11.2024
- Created compelling proposals to secure financial support for various programs and projects.
- Increased donor engagement by developing and implementing targeted outreach strategies.
- Conducted comprehensive research for identifying potential funding sources, enhancing overall funding opportunities.
- Led project management efforts to streamline grant application processes.
Assistant Program Coordinator
New York University Hospitality Business Society
12.2023 - Current
- Coordinated events to foster knowledge sharing and professional development among student members.
- Assisted in the recruitment, onboarding, training, and support of new team members to maintain a high-performing workforce dedicated to achieving program objectives.
- Contributed to grant writing efforts by researching potential funding sources and assisting in proposal development for continued financial support of the program.
- Organized meetings and scheduled events.
Podcast Host
Wnyu News
10.2024 - Current
- Developed and maintained strong relationships with guests for compelling interviews and conversations.
- Received positive feedback from both guests and listeners alike.
- Managed social media accounts to promote new episodes and engage with the podcast community effectively.
- Leveraged social media advertising campaigns to target specific audience segments based on interests or demographics increasing subscriber count.
- Edited episodes using professional audio software to maintain optimal sound quality throughout each recording.
Education
Bachelor of Arts - Economics And Computer Science
New York University
New York, NY05-2027
High School Diploma -
Shanghai American School
Shanghai, China05-2023
Skills
- Fluency in Python, Machine Learning, Web Development, Database Development
- Fluency and familiarity with data tools including SQL, Google Analytics, Salesforce
- 3D Design and Video Editing
- Confident public speaking
- Collaboration and teamwork
- Analytical Writing
Languages
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
Italian
Elementary
Timeline
Podcast Host
Wnyu News
10.2024 - Current
Assistant Program Coordinator
New York University Hospitality Business Society
12.2023 - Current
Product Marketing Intern
KPMG Professional Services
05.2022 - 07.2022
Development Officer
Santana Capital Group
09.2021 - 11.2024
Digital Marketing Management Intern
PricewaterhouseCoopers
06.2021 - 08.2021
Bachelor of Arts - Economics And Computer Science
New York University
High School Diploma -
Shanghai American School
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