Chi Liu
Dacula,GA
Summary
Experienced Automotive Sales Manager and F&I professional with over five years of progressive leadership experience in dealership operations. Over two years of experience managing high-performing sales teams and three years specializing in F&I. Expertise in structuring profitable deals, maximizing gross profit on both front and back ends, and fostering strong lender relationships while ensuring compliance with federal and state regulations. Proficient in desking, credit analysis, menu presentation, and inventory management, with a proven track record of increasing product penetration, improving closing ratios, and driving consistent monthly revenue growth. Committed to delivering exceptional customer experiences and cultivating accountable teams that excel in performance.
Overview
11
11
years of professional experience
Work History
Sales Manger
Sonic Automotive
Chamblee, GA
06.2024 - Current
- Led sales team to exceed quarterly targets through strategic planning and targeted outreach.
- Desk dales, structure transactions, and manage inventory flow.
- Partner closely with F & I to maximize deal efficiency and profitability.
- Implement sales processes that improve closing rations and customer experience.
- Manager leads, customer interactions, and follow-up tasks.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Business Manager
Sonic Automotive
Chamblee, GA
01.2021 - 06.2024
- Assist customers in securing finance options for purchasing vehicles. This involves explaining various finance options, terms, and conditions.
- Negotiate financing terms with lending institutions on behalf of customers to obtain the best possible interest rates and loan terms.
- Providing training and support to sales staff on best practices for overcoming objections and endorsing F&I products.
- Handle all paperwork and documentation related to financing transactions, including loan applications, contracts, and legal documents.
- Ensure compliance with all relevant laws and regulations governing auto financing, including those related to consumer lending and privacy.
- Provide excellent customer service throughout the financing process, addressing any questions or concerns customers may have.
- Build and maintain relationships with lending institutions, insurance companies, and other stakeholders involved in the financing process.
Business Manager
Ed Voyles Acura
Chamblee, Ga
03.2020 - 01.2021
- Handle all paperwork and documentation related to financing transactions, including loan applications, contracts, and legal documents.
- Assist customers in financing their vehicle purchase by working with lender and having a deep understanding of aftermarket options and service contracts.
- Prepare financial statements, business activity reports, and forecasts.
- Monitor financial details to ensure that legal requirements are met.
Sales Representative
Ed Voyles Acura
Chamblee, GA
08.2018 - 03.2020
- Identifying customer needs, presenting vehicle options, arranging test drives, and negotiating prices and financing terms.
- Identify clients needs through interviewing and offer alternative options to customer based on information gathered; Assist qualified customers with test drives.
- Answer incoming lead respond in a timely and professional manner.
- Follow up with guests regularly and offering assisting for their vehicle needs.
Sales Representative
Hennessy Ford Lincoln Atlanta
Chamblee, GA
01.2015 - 07.2018
- Cultivate strong relationships with clients to understand their needs and provide tailored solutions, resulting in increased customer satisfaction and repeat business.
- Efficiently manage incoming leads by responding promptly to inquiries, providing information about available vehicles, scheduling appointments for test drives or consultations, and maintaining regular communication to nurture leads through the sales process.
- Develop a deep understanding of the vehicles available for sale, including features, specifications, pricing, and available financing options.
- Meet or exceed sales targets and performance metrics set by the dealership, such as lead conversion rates, appointment show rates, and vehicle sales goals.
Skills
- Volvo Excellence Award in 2025
- Highest producer in F&I department three years in a row
- Generated over 13 million dollars in a year
- Proven track record of exceeding sales targets
- Volvo Excellence Award in Finance
- Exceptional time management and organizational skills, with the ability to prioritize tasks effectively
- JM&A Certified
- Endurance Certified
Languages
Chinese (Cantonese)
Chinese (Mandarin)
Timeline
Sales Manger
Sonic Automotive
06.2024 - Current
Business Manager
Sonic Automotive
01.2021 - 06.2024
Business Manager
Ed Voyles Acura
03.2020 - 01.2021
Sales Representative
Ed Voyles Acura
08.2018 - 03.2020
Sales Representative
Hennessy Ford Lincoln Atlanta
01.2015 - 07.2018