Jaclyn Buden
Summary
Dynamic and results-driven executive with 20+ years of experience leading sales and marketing efforts within material handling industry. Proven track record of accelerating profitability through operational excellence, staff development, and strategic growth. Demonstrated success in overseeing large-scale sales units, managing diverse teams, and implementing high-impact turnaround strategies. Customer-focused leader, adept at transforming business operations and driving revenue growth.
Overview
14
14
years of professional experience
Work History
Vice President, Director Solutions Sales
Kalmar
Kansas, MO
03.2023 - Current
- Established sales role to focus solely on Zero Emission Vehicle (ZEV) Sales that capitalizes on the growing electrification trends and leverages government grants and funding opportunities
- Revitalized a dormant dealer management program that drives incremental revenue and expands business nationally within high-profile major accounts
- Strengthened the network by recruiting high-performing dealers in the U.S., enhancing market share and improving the company’s competitive edge
- Enhanced Dealer Advisory Council by obtaining precise feedback from the dealer network and end-users
- Enhanced Sales and Relationships by creating an incentive program with the Dealer Development Manager
Vice President, Sales Manager
Ring Power Cat Corporation
St. Augustine, FL
02.2011 - 03.2023
- Increased market share from 4.9% to 10.1% over six years (100% increase)
- Promoted from Regional Sales Manager to Vice President of Sales, overseeing a team of 9 sales associates and 3 support members
- Lead the Lift Truck Division, managing over $26M in new, used, and rental fleets
- Revamped training program, reducing recruitment costs and filling sales positions with purpose-trained staff
- Contributed to the company’s inclusion in Logisnext’s Dealer of Excellence awards and Kalmar Global’s Premier Partner designation
- Led Kalmar Dealer Advisory Council, strengthening brand relationships and increasing sales
Education
Business Administration - Management and Marketing
North Park University
Skills
- Campaign Management
- Data Analysis
- Brand Positioning
- Lead Generation
- Sales Process Optimization
- Brand Strategy
- Team Management
- Large Account Management
- Talent Development
- P&L
- Microsoft Office
- Lotus Notes
- Salesforce
- SRA
- Equipment Pricing
- SalesLink CRM
- Business Development
- Corporate Strategy
- Contract Negotiation
Timeline
Vice President, Director Solutions Sales
Kalmar
03.2023 - Current
Vice President, Sales Manager
Ring Power Cat Corporation
02.2011 - 03.2023
Business Administration - Management and Marketing
North Park University
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