Jaclyn Goldberg
San Diego,United States
Summary
Experienced and passionate social media manager with a proven track record of crafting engaging content and digital strategies that drive brand awareness and online engagement within social media communities. I thrive in creative brainstorm sessions and delivering results-driven campaigns and imagery/videos that resonate with audiences. Eager to apply my expertise in social media management to drive compelling brand narratives.
Overview
2
2
years of professional experience
Work History
Freelance Social Media Manager
Self-employed
10.2023 - Current
- Develop and implement successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Instagram, Tiktok, etc.
- Manage the daily operations of all assigned social media accounts.
- Analyze data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Research industry trends and competitors' activities to develop new ideas for content creation.
- Monitor customer comments on various social media channels and responded in a timely manner.
- Optimize posts for SEO purposes by researching relevant keywords and hashtags.
Social Media Marketing Coordinator
Kopari Beauty
01.2022 - 05.2023
- Managed and created weekly content calendars for each organic social platform (Instagram/Tiktok/Youtube)
- Increased # of new followers by 50K on Instagram and 10K on Tiktok through curation of engaging content and targeted campaigns.
- Successfully propelled Kopari Beauty's social media presence into top 3 positions among competitors for the majority of my tenure.
- Managed content, copy, and imagery for Kopari social channels utilizing the brand's style, voice, and strategically aligned pillars
- Developed social media campaigns, from concept to planning to execution to support brand initiatives and product launches
- Tracked performance and analytics of social media campaign, content, and overall platforms to review on a weekly, monthly, and quarterly basis with the teams
- Assisted influencer team with marketing outreach strategy, moderation, in executing activations that tie in with influencers.
Influencer Marketing Intern
Kopari Beauty
10.2021 - 01.2022
- Organized and assimilated Influencer insights/data.
- Assisted Influencer Manager in weekly reports.
- Scouted and communicated with influencers from planned influencer marketing campaigns.
Education
Bachelor's degree - Multi/Interdisciplinary Studies: Communications, Journalism& Media Studies, and Sociology
San Diego State University
San Diego, California01.2021
Skills
- Active Listening
- Flexibility
- Creativity Skills
- Strong Collaboration Skills
- Interpersonal Skills
Languages
Spanish
Native or Bilingual
Timeline
Freelance Social Media Manager
Self-employed
10.2023 - Current
Social Media Marketing Coordinator
Kopari Beauty
01.2022 - 05.2023
Influencer Marketing Intern
Kopari Beauty
10.2021 - 01.2022
Bachelor's degree - Multi/Interdisciplinary Studies: Communications, Journalism& Media Studies, and Sociology
San Diego State University
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