Summary
Overview
Work History
Education
Skills
Additional Information
Relatedindustries
Websites
Timeline
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Jaclyn J. Foster

Charlotte,NC

Summary

Innovative Media Manager with background in designing, managing, and executing strategic media plans across various platforms. Strength lies in keen understanding of audience needs, utilizing digital tools to increase brand visibility and engagement. Known for creative problem-solving skills and ability to lead cross-functional teams towards achieving business goals. Previous work demonstrates significant impact on enhancing brand image through innovative media strategies.

Overview

10
10
years of professional experience

Work History

Senior Analyst, Consultant, & Manager

ACCENTURE
Chicago, IL
01.2019 - Current
  • Collaborated with clients to develop tailored communication frameworks, aligning messaging with their brand identity and marketing objectives
  • Assisted clients in the strategic design of media plans, optimizing budget allocation for maximum reach and impact across various channels such as SEM, social, CTV, online display/video, and audio
  • Worked closely with creative teams to ensure that communications materials and content aligned with the developed framework and media strategy
  • Actively contributed to business development efforts by conducting market analysis and assisting in the creation of compelling proposals
  • Played a key role in optimizing internal practice organization, streamlining workflows, and implementing efficient project management processes

Social Strategy & Execution Manager

ADAPTLY
Chicago, IL
01.2016 - 01.2019
  • Planned and executed paid social media strategy across platforms, including Meta, Instagram, Twitter/X, LinkedIn, Pinterest, and Snapchat
  • Monitored and reported on campaign performance, providing main client stakeholders regular insights and recommendations to improve campaign performance effectiveness and return on ad spend
  • Collaborated with creative teams to develop visually appealing ad creatives and ad copy that resonated with the target audience

Media Buyer

PERFORMICS
Chicago, IL
01.2015 - 01.2016
  • Assisted in the planning and execution of digital marketing campaigns, ensuring accurate targeting, and tracking of key performance metrics across paid search, programmatic display/video, and social

Education

Bachelor of Arts - Communication

MICHIGAN STATE UNIVERSITY
East Lansing, MI
01.2015

Skills

  • Digital Marketing Strategy
  • Media Planning & Buying
  • Data Analytics and Reporting
  • Search Engine Marketing
  • Social Media Marketing
  • Content Development Management
  • Budget Management
  • Marketing Analytics Tools
  • Client management
  • Market Research
  • Team Leadership
  • Project Management

Additional Information

Active Parish Life Member at Christ Episcopal Church in Charlotte, NC

Relatedindustries

  • Financial Services & Insurance
  • Government
  • Non-Profit
  • Retail

Timeline

Senior Analyst, Consultant, & Manager

ACCENTURE
01.2019 - Current

Social Strategy & Execution Manager

ADAPTLY
01.2016 - 01.2019

Media Buyer

PERFORMICS
01.2015 - 01.2016

Bachelor of Arts - Communication

MICHIGAN STATE UNIVERSITY

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Jaclyn J. Foster