Jaclyn Roth
New York,NY
Summary
Results-driven Senior Brand & Enterprise Account Leader with over 10 years of experience in global CPG campaign management for industry leaders such as Diageo and Ocean Conservancy. Proven expertise in optimizing omnichannel activations and streamlining GTM execution, achieving a 30% acceleration in launch speed across 50+ markets. Skilled in translating market insights into strategic initiatives that drive ROI, enhance brand adoption, and maximize enterprise client impact.
Overview
2026
2026
years of professional experience
Work History
Senior Enterprise Executive - Brand Partnerships
adm Group
10.2023 - Current
- Increased global campaign conversions by 22% with PR-driven strategies and insights.
- Accelerated go-to-market speed by 30% through seasonal toolkits and messaging frameworks.
- Led $10M spirits portfolio's global brand storytelling across 50+ markets.
- Ensured cohesive messaging by driving multi-channel launches with creative and digital teams.
- Enhanced campaign quality and client satisfaction by mentoring a 10-person account team.
Enterprise Account Senior Executive
Vanguard Direct
09.2022 - 08.2023
- Increased engagement by 28% through integrated brand campaigns for CPG brands.
- Designed GTM programs that aligned PR and digital storytelling effectively.
- Created messaging frameworks and visual assets for editorial and influencer strategies.
- Led cross-functional teams, achieving 20% faster production timelines for campaigns.
- Ensured clarity in campaign scope and budgets by drafting SOWs with finance.
- Produced insights-driven reports, increasing ROI by 22% for future strategies.
Senior Account Manager
Epromos Brand Solutions
2015 - 2022
- Engaged 8.7M+ participants through impactful global lifestyle campaigns.
- Increased repeat orders by 25% with integrated messaging playbooks.
- Delivered cohesive narratives by collaborating with PR and marketing teams.
- Generated $2.2M annual revenue increase via new storytelling initiatives.
- Provided insights-rich reporting to inform future media and marketing strategies.
Education
Master of Business Administration - Business Management & Marketing
Columbia University
New York, NY05.2012
Bachelor of Science - Business Administration
Binghamton University
New York, NY05.2000
Bachelor of Arts - English
Binghamton University
Binghamton, NY05.2000
Skills
➔ Global Campaign Leadership: Led brand storytelling and integrated campaigns for Diageo across 50 markets
➔ Client Growth: Drove $32M in account expansion through insight-led strategy and strong client partnerships
➔ Integrated Execution: Directed multi-channel campaigns aligning PR, social, creative, and retail teams; accelerated GTM by 30%
➔ Operational Rigor: Managed budgets, SOWs, and vendor partnerships to deliver seamless, scalable campaigns with optimized margins
CORE EXPERTISE
Technical Skills: Salesforce, Asana, Monday.com, NetSuite, Looker Studio, Adobe Creative Suite
Core Competencies: Enterprise Client Leadership, Strategic Partnerships, Revenue Growth & Account Expansion, Campaign Strategy, Integrated Marketing Execution, Brand Development, Omnichannel Activation, Go-to-Market Strategy, Team Leadership, Performance Analytics, Forecasting & Pipeline Management, Creative Ideation, Brand Storytelling, Process Improvement, Budget Management, Vendor NegotiationClient Relationships | PR & Integrated Campaigns | Brand Storytelling | Creative + Comms Collaboration | Influencer Alignment | Insights + Reporting | SOWs & Contracting | Budget & Project Management | Talent Leadership
Timeline
Senior Enterprise Executive - Brand Partnerships
adm Group
10.2023 - Current
Enterprise Account Senior Executive
Vanguard Direct
09.2022 - 08.2023
Senior Account Manager
Epromos Brand Solutions
2015 - 2022
Master of Business Administration - Business Management & Marketing
Columbia University
Bachelor of Science - Business Administration
Binghamton University
Bachelor of Arts - English
Binghamton University