Jaclyn Sanderson
New York,NY
Overview
9
9
years of professional experience
Work History
Account Executive, Strategic Account Lead
Vevo
New York, NY
02.2023 - Current
- Strategic Account Lead for 3 priority accounts accounts identified across the Publicis portfolio: Verizon, Walmart, and Anheuser-Busch
- Booked $48.4M to date in both Upfront partnerships and scatter marketplace; specifically grew Verizon Upfront commitment 37% YoY in BY'24
- Diversified partnership with each account by selling first to market products (i.e. Kerv interactive ads), Vevo beta franchises, and custom content opportunities
- Built strong connections with key individuals in the industry, including both agency leaders and client representatives
- Awarded Account Executive of the Year in 2023, with highest percent to goal across all sellers at Vevo
- Directly managed Account Manager and Account Service Representative, assisting them with establishing goals, quarterly performance reviews, and overall mentorship for professional development
Account Executive
Vevo
New York, NY
08.2021 - 02.2023
- Account Executive for Zenith, working with both Video and Digital Investment teams across key accounts such as GSK, Eli Lilly, Inspire Brands, Pizza Hut, Smuckers, and Walmart.
- Booked $11.4M from 4Q'21 - 4Q'22, while breaking 3 new business accounts: Eli Lilly, TD Bank & Baskin Robins (new brand within Inspire Brands)
- Drove incremental growth across CTV, Multicultural, Programmatic, and data-driven investment
- Designed and implemented training initiatives for junior Account Managers to enhance their prospecting and presentation abilities in the Lead Account Manager Mentorship program
Account Manager, Programmatic & Advanced TV Sales
Vevo
New York, NY
05.2020 - 08.2021
- Speciality Account Manager role for programmatic business across all Holding Companies specific programmatic shops & teams, working alongside AE's & AM's covering respective business
- Closed $3.2M of programmatic specific revenue in 2021 across both programmatic guaranteed and private marketplace; $2.1M of revenue specifically within CTV distribution
- Broke 12 new business accounts, including Skinny Pop, BMW, Spotify, Tiffany & CO, secured $3M Mars programmatic endeavor for 2022 calendar year
- Individually contributed to 321% growth of Vevo's programmatic revenue QoQ from 1Q'21 to 2Q'21
Account Manager, Digital Sales
Xandr
New York, NY
09.2019 - 05.2020
- Assist Xandr (AT&T Ad Works) sales team in growing and retaining business by providing data-driven proposals and product recommendations across Xandr’s OTT and programmatic offerings
- Manage media partnerships for key accounts, including Eli Lilly, Volkswagen, Microsoft, & Political 2020 business
- Work cross-functionally with inventory, ad ops, trading, and product marketing teams to build effective digital media solutions
- Track and analyze campaign performance to identify optimization and upsell opportunities
Sales Planner, Linear & Digital
Discovery, Inc.
New York, New York
02.2017 - 09.2019
- Supported the sales team in building and revising sales proposals during upfronts and quarterly scatter markets
- Assisted in negotiations for $2.5 million worth of television and digital scatter deals in 2018
- Prepared decks with data and recommendations on new content and partnership opportunities for existing clients and new business
- Developed and cultivated client relationships, particularly during client meetings and presentations
Sales Assistant, Linear
Discovery, Inc.
New York, NY
08.2015 - 02.2017
- Managed over $100 million dollars in upfront and scatter business for Discovery’s flagship networks
- Ensured all client requests were completed in a timely manner, including brand allocations, updating ‘Do Not Air’ lists, & executing campaign flightings
- Worked closely with Account Executives to implement sponsorships, promotional stunts, and other branded entertainment elements
Education
Bachelor of Science - Business Administration
Marist College
Poughkeepsie, New York05-2015
Accomplishments
2023 Vevo - Account Executive of the Year
2016 Discovery, Inc. - Sales Assistant of the Year
Timeline
Account Executive, Strategic Account Lead
Vevo
02.2023 - Current
Account Executive
Vevo
08.2021 - 02.2023
Account Manager, Programmatic & Advanced TV Sales
Vevo
05.2020 - 08.2021
Account Manager, Digital Sales
Xandr
09.2019 - 05.2020
Sales Planner, Linear & Digital
Discovery, Inc.
02.2017 - 09.2019
Sales Assistant, Linear
Discovery, Inc.
08.2015 - 02.2017
Bachelor of Science - Business Administration
Marist College