JACLYN TRACY

• Lead cross-channel strategic media planning for alcohol brands, aligning campaigns with client KPIs and brand objectives
• Managed a junior team, providing training, mentorship and oversight for administrative, billing, legal compliance and competitive workstreams
• Built and delivered strategic client presentations, translating campaign data into actionable insights & recommendations
• Attended trainings in OpenMedia AI tools to assist in the planning process, start to finish

• Managed client billing, flowcharts, campaign pacing and budget management to ensure campaigns delivered as anticipated
• Consistently maintained strong relationships with clients, ensuring clear communication and timely updates on project progress.
• Collaborated with cross-functional investment and analytics teams to drive successful completion of complex projects within deadlines

• Participated in brainstorming sessions to generate innovative ideas for new client pitches and proposals for health/wellness client
• Conducted weekly culture briefings to inform creative and media strategies with emerging trends, consumer behaviors and category insights
• Analyzed social sentiment and audience behaviors using Brandwatch social listening tool, translating findings into actionable client insights
• Formed positive rapport and working relationship with integrated agency team as well as clients

- Wrote engaging articles and features covering country music artists, albums, tours and industry news, tailored to the website's audience

• Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms
• Enhanced audience engagement through regular posting of relevant content on multiple social media platforms
• Designed and presented social media campaign ideas