Jaclyn (Jackie) McCaffrey
Smyrna,GA
Summary
Dedicated results driven Vice President of Sales offering +12 years of sales, marketing, and field operations experience. Expertise in Annual Operating Plan development, strategic thinking, P&L management, customer relationships, and team leadership. Excellent communication, networking and negotiation skills. Committed to achieving and exceeding strategic sales goals and building loyalty and trust, both externally and internally.
Overview
13
13
years of professional experience
Work History
Vice President of Sales, Retail
Fortune Brands Innovations
03.2023 - Current
- Directly responsible for managing and delivering above market top line and bottom line growth at the largest single customer at Fortune Brands Innovations. (FY: $400M)
- Directly responsible for building and delivering annual operating plan.
- Hired, managed and fostered performance development of six high caliber direct reports through ongoing coaching and mentoring on best practices. (Sr. NAM, 2 NAM's, Omni-Channel NAM, Field Operations Manager, and Business Intelligence Analyst)
- Created and implemented sales, product, channel, and marketing strategies that enabled our team to take share and exceed top line and bottom line growth goals. Currently exceeding market growth and customer growth while increasing our CM%.
- Developed and implemented the first PRO strategy at a retail account delivering +$2M incremental sales YoY.
- Developed and nurtured strong relationships across all cross functional teams at Fortune Brands Innovations and with our largest customer.
- Identified procedural inefficiencies and partnered with cross functional leadership teams to develop and implement standard operating procedures that delivered +$17M of fine reduction, 4X improvement of accepted promotional strategies delivering +$22M incremental shipments, and 5X improvement of new product acceptance delivering +$25M R12 shipments with our largest customer. (FY:2023)
- Led all internal and external leadership team meetings including: Top to Top, Supplier Partnership Meetings, Quarterly Business Reviews, Annual Sales Meeting, Annual Store Managers Meeting/Product Walk, Joint Business Strategy Meetings, Rebates, Returns, Fines, Demand Planning, and more.
- Initiated weekly in-depth account assessments with sales and management teams to evaluate sales performance and opportunities.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Executed marketing programs and methodologies to increase customer loyalty.
Senior Director of Sales
Fortune Brand Innovations
01.2022 - 03.2023
- 2022 President's Award Winner.
- Directly responsible for developing and implementing a strategy that delivered above market top line and bottom line growth goals for our largest retail customer. (FY +$300M)
- Hired, managed and fostered performance development of four high caliber direct reports through ongoing coaching and mentoring on best practices. (Sr. NAM, 2 NAM's, Field Sales Operations Manager)
Director of Sales
Fortune Brands Home & Security Inc.
01.2021 - 12.2021
- Directly responsible for developing and implementing a strategy that delivered above market top line and bottom line growth goals for our largest retail customer. (FY +$300M)
- Hired, managed and fostered performance development of three high caliber direct reports through ongoing coaching and mentoring on best practices. (Sr. NAM, 2 NAM's)
- Manager of the National Account Manager of the Year.
Senior National Account Manager
Fortune Brands Home & Security Inc.
01.2020 - 12.2020
- Directly responsible for developing and implementing strategies that delivered above market top line and bottom line growth goals for our showering, bath hardware, garbage disposal, Pro and showroom businesses at our largest customer. (FY +$100M)
- Retail Team of the Year Award winner.
National Account Manager
Fortune Brands Home & Security Inc.
09.2018 - 12.2019
- National Account Manager of the Year Award Winner. (Only 1 winner across all businesses at FBHS)
- Directly responsible for developing and implementing strategies that delivered above market top line and bottom line growth goals for our showering, bath hardware, garbage disposal, Pro and showroom businesses at our largest customer. (FY +$100M)
- Increased business by +$38M with the launch of new Moen Garbage Disposer business at our largest customer.
National Account Manager
Stanley Black & Decker
10.2015 - 09.2018
- Stanley Black and Decker Eagle Award Winner. (Top 0.5% performers eligible to be nominated for this award)
- Directly responsible for developing and implementing strategies that delivered above market top line and bottom line growth goals for Professional Power Tool business. (FY: $750M)
- Responsible for two National Account Executive direct reports.
National Account Executive
Stanley Black & Decker
10.2014 - 10.2015
- Supported Vice President of Sales for Professional Power Tools, Fastening, Power Tool Accessories, and Outdoor businesses.
- Directly responsible for inventory management and event executions across all business units.
- Directly responsible for online businesses for Fastening and Outdoor.
- Captained all major field sales initiatives for all business units at The Home Depot.
- Developed and executed standard operating procedures to drive communication and accountability between field, operations, and national account teams.
- Selected to be a part of Stanley Black and Decker's mentorship program. Developed training program for new National Account Executives. (3 Mentees)
- Received top annual review scores in 2014 and 2015
National Field Sales Operation Manager
Stanley Black & Decker
08.2013 - 10.2014
- Directly responsible for managing all field operations for Stanley Black and Decker's Home Depot Field Sales team. (+100 Field Sales Reps) and 2 Junior Field Operations Managers.
- Managed Stanley Black and Decker's participation in The Home Depot's National Store Managers Meeting in Las Vegas. Received WIN award for the creation and implementation of our Product Walk Strategy.
- Created and executed three National Event strategies that delivered an incremental +$4M revenue vs PY
event strategies. - Organized and executed National Field Sales team meetings and reduced spend by 25% through negotiating the use of corporately owned facilities.
- Created quarterly sales decks and developed monthly e-learning training courses for new products and innovations for field sales team.
- Received top annual review scores for 2013 and 2014.
Field Sales and Marketing Manager
Stanley Black & Decker
01.2011 - 08.2013
- 2013 Stanley Black and Decker Legacy Award Winner. (Top market manager in USA)
- Directly responsible for managing largest Home Depot retail sales market. (FY: +$90M).
- Overdrove sales by +30% vs goal.
- Managed and trained largest Home Depot field team in USA. Onboarded and trained seven new hires in 12 months.
Education
Bachelor of Science - Business
New Jersey Institute of Technology
Newark, NJ01.2010
Skills
- Sales Team Leadership
- Business Development and Planning
- Goals and Performance
- Strategy/Strategic Planning
- Data Analysis
- Interpersonal and Written Communication
- Sales Presentations
- Public Speaking
- Order Management
- Sales Forecasting
- Operations
Professional Awards
- 2022 Fortune Brands Innovations (MOEN) President's Award Winner
- 2021 Fortune Brands Home & Security (MOEN) Manager of National Account Manager of the Year
- 2020 Fortune Brands Home & Security (MOEN) Retail Team of the Year Award Winner
- 2019 Fortune Brands Home & Security (MOEN) National Account Manager of the Year Award Winner
- 2019 Fortune Brands Home & Security (MOEN) Marketing Award Winner
- 2017 Stanley Black & Decker Eagle Award Winner - Highest commendation at Stanley Black & Decker
- 2013 Stanley Black & Decker Field Sales Legacy Award Winner
- 2011 Stanley Black & Decker Field Sales Big 5 Top Line Sales Award Winner
Timeline
Vice President of Sales, Retail
Fortune Brands Innovations
03.2023 - Current
Senior Director of Sales
Fortune Brand Innovations
01.2022 - 03.2023
Director of Sales
Fortune Brands Home & Security Inc.
01.2021 - 12.2021
Senior National Account Manager
Fortune Brands Home & Security Inc.
01.2020 - 12.2020
National Account Manager
Fortune Brands Home & Security Inc.
09.2018 - 12.2019
National Account Manager
Stanley Black & Decker
10.2015 - 09.2018
National Account Executive
Stanley Black & Decker
10.2014 - 10.2015
National Field Sales Operation Manager
Stanley Black & Decker
08.2013 - 10.2014
Field Sales and Marketing Manager
Stanley Black & Decker
01.2011 - 08.2013
Bachelor of Science - Business
New Jersey Institute of Technology
Similar Profiles
Dande Nolazco PaezDande Nolazco Paez
Supervisor at Fortune Brands InnovationsSupervisor at Fortune Brands Innovations
Brandi Stannert, CPPBrandi Stannert, CPP
Payroll Manager at Fortune Brands Innovations, Inc.Payroll Manager at Fortune Brands Innovations, Inc.
Lisa PapagerasLisa Papageras
Digital Marketing Consultant at Compana Pet BrandsDigital Marketing Consultant at Compana Pet Brands