Jacob Arechiga

• Produced and edited professional digital content for internal and external audiences.
• Designed graphics, managed social media posts, and maintained content calendars aligned with organizational objectives.
• Collaborated with board members and corporate partners to create compelling stories and promotional materials.
• Provided professional photography coverage for major events featuring city officials and corporate sponsors.
• Utilized Adobe Creative Suite and industry-standard software for design and editing tasks.
• Operated video, audio, and lighting equipment to ensure high-quality production across media platforms.
• Developed creative campaigns to enhance brand visibility and stakeholder engagement.
• Collaborated with internal teams to create engaging visuals for posts.
• Managed customer service inquiries on social media platforms in a timely manner.
• Analyzed performance metrics to refine content strategy and increase viewer retention.
• Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
• Engaged with followers through comments, messages and other online interactions.

Implement strategies to help increase social media presence

online utilizing various softwares (canva, adobe suite etc.) to

produce content.

• Utilized editing and photography tools to enhance storytelling.
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• Proposed creative ideas to engage followers with different content types and formats.
• Utilized well-developed social listening skills to craft valuable original content.

• Designed and implemented social media strategies aligned with business objectives.
• Created impactful campaigns to enhance brand awareness and engagement.
• Tracked emerging industry trends to optimize campaign performance.
• Produced content using cameras, audio, and lighting equipment.
• Executed post-production editing to ensure high-quality output.
• Evaluated and procured hardware and software for online marketing initiatives.
• Maintained relationships with third-party agencies for digital marketing support.
• Optimized SEO performance through keyword research, link building, content creation.
• Generated weekly performance reports summarizing key metrics from all channels used in campaigns.
• Suggested enhancements or changes to existing websites or applications based on user feedback or industry best practices.
• Supervised video editing processes to ensure quality control standards were met.
• Coordinated scheduling and task delegation for video editing team members.
• Sourced relevant images, graphics, audio files, video clips for use in digital content.
• Gathered feedback from customers through surveys and focus groups, then incorporated into future content plans.

• Developed strategies to enhance online social media presence.
• Collaborated with marketing and design teams to visually promote products.
• Assisted with developing promotional campaigns across multiple channels.
• Conducted keyword research to guide content creation and optimize reach.
• Studied target audience and business offerings to devise effective call-to-action copy.
• Wrote and edited product descriptions that boosted conversion rates.
• Produced high-quality video content for YouTube, resultingin an increase in subscriber count.
• Created engaging content for social media audiences from blog posts and product descriptions.

• Produced titles, captions, graphics, and templates using After Effects and Premiere Pro.
• Evaluated scenes to enhance pacing, entertainment value, and continuity.
• Edited content both independently and collaboratively with team members.
• Collaborated with colorists and sound artists to ensure cohesive asset aesthetics.
• Developed best practices in content editing to boost social media performance.
• Organized raw footage from multiple cameras to streamline editing workflows.
• Operated under tight deadlines, making prompt creative decisions to maintain quality.
• Managed post-production processes, including final edits and color grading.
• Managed and organized all video footage to streamline the editing process.
• Pieced sounds together to develop film soundtracks.
• Maintained up-to-date knowledge of new editing technologies and techniques.