Jacob Basso
Baltimore
Summary
Results-driven professional skilled in process improvement and overcoming challenges. Proven track record of exceeding sales targets through a KPI-focused strategy that prioritizes customer satisfaction. Strong interpersonal and communication skills enhance team management capabilities and adaptability to new environments. Committed to ethical sales practices while achieving success in dynamic settings.
Overview
9
9
years of professional experience
Work History
Project Advisor
Exterior Heroes
05.2025 - Current
- In house sales consulting for large ticket home exterior projects
- Manage a portfolio of 30-40 clients a month at a 31% close rate
- Average ticket size is anywhere from $15,000-$25,000
- Helping develop a start-up company into a strong competitor for the Columbus contracting business
- Have a hand in everything, from building proposals and knowing the correct amount of material for each job to negotiating contracts with potential buyers
- Improved overall project performance by conducting regular progress reviews and implementing corrective actions as needed.
Insurance Restoration Specialist
Douglas Roofing LLC
01.2024 - 04.2025
- Main job priority is to self-generate business to help homeowners through the insurance process for roofs, siding, gutters and solar
- Managed a portfolio of over 8-10 insurance claims monthly, each averaging $25,000 in value
- Managed documentation related to each project, including permits, contracts, budgets, and schedules, streamlining communication between stakeholders involved in the process.
- Complete understanding of home-owners insurance process from start to finish
- Reduced costs for clients by identifying cost-effective solutions without compromising quality or historical accuracy.
Residential and Commercial Roofing and Solar Contractor
SmartRoof
01.2023 - 10.2023
- Generated over $540k total revenue
- Averaged $90k sales per month for 6 months
- Demonstrated expertise in communicating the benefits of solar solutions to customers, resulting in increased sales and customer satisfaction
- Worked with 3rd party loan companies, Good Leap, Sunlight, Mosaic and Service Finance, to fund solar projects for homeowners
- Sold with integrity and respect, always listening to the needs of each client
- Continuously grew a pipeline based on referrals and word-of-mouth
- Made improvements to the B2C in-house sales process which lead to increased closing percentages
Residential Retail Call Center Manager
SmartRoof
01.2022 - 12.2022
- Single-handedly developed our communication process for project meetings between call center and homeowners - email, text, and automated responses that led to saving our department and sales reps hours of their days to focus on selling more efficiently and training new reps
- Managed and dispatched all in-bound and out-bound roofing and solar appointments in pipeline
- Led projects and worked closely with call center director and IT department to create workflow process for in-house CRM
- Managed a team of 4 call center representatives to hit KPI's, driving drastic company growth, doubling the size of our retail department
Residential Retail Roofing Salesman
SmartRoof
07.2021 - 01.2022
- Became the top home exterior sales representative in the retail sales department within 4 months
- Consistently generated impressive revenue, contributing an average of $106k per month to the company's sales figures
- Provided top-tier customer service to all homeowners and received multiple 5-star Google reviews for the company
Owner/Operator
Yellow Ribbon Promotions
08.2018 - 08.2020
- Owner and CEO of Yellow Ribbon Promotions, a promotion agency focusing on face-to-face and D2D sales
- Trained and hired all employees
- Conducted weekly one-on-ones with all sales reps to review KPI's and areas of improvement; focused on the development of each individual to help them reach their goals in and out of the office
- Led the company to generate roughly $1.7M in revenue with a consistent sales team of 10-15 people
- Started the company with two employees and an administrator; hiring and training was conducted for half the day, then went to the field and achieved KPI's while developing a self-sufficient sales team
- Reported directly to CEO with KPI's and ideas to increase efficiency
- Recruited and built the office from 4 to 25 high level sales reps within 4 months
Speak Out; Save a Life
Ohio Dominican University
10.2016 - 05.2018
- Created a non-profit organization at Ohio Dominican University to promote suicide and mental health awareness
- Focused on bringing people together through music to foster community support
- Led a small team of 3 people to curate the largest university event to date, attracting 389 people from 3 different colleges
- Raised a total of $40,000 over two years and donated to the American Foundation for Suicide Prevention (AFSP)
Education
Bachelor of Science - Business Administration in Marketing & Management
Ohio Dominican University
Columbus, OH05.2018
Skills
- Relationship management
- Negotiation skills
- Closing strategies
- Objection resolution
- Retention and follow-up
- Proposal development
- Contract negotiation
Personal Information
Accomplishments
- Revenue Generation: Averaged $90K revenue for 6 months for SmartRoof's Solar Division.
- Team Leadership: Led team to double retail department size within a year.
- Process Improvement: Created communication process between SmartRoof representatives and customers saving 20 hours weekly per representative.
- Customer Satisfaction: Increased customer satisfaction resulting in multiple 5-star reviews.
- Community Involvement: Built a non-profit organization in college that raised $40K in 2 years with 3 team members for suicide and mental health awareness.
- Athlete: Earned a Black Belt in American Aikido when I was 12 years old. Competed in state and national level high school track and football events. Former collegiate track athlete at Ohio Dominican University, setting multiple school records.
Affiliations
- Tennis and pickle ball athlete
- Home improvement projects
References
References available upon request.
Timeline
Project Advisor
Exterior Heroes
05.2025 - Current
Insurance Restoration Specialist
Douglas Roofing LLC
01.2024 - 04.2025
Residential and Commercial Roofing and Solar Contractor
SmartRoof
01.2023 - 10.2023
Residential Retail Call Center Manager
SmartRoof
01.2022 - 12.2022
Residential Retail Roofing Salesman
SmartRoof
07.2021 - 01.2022
Owner/Operator
Yellow Ribbon Promotions
08.2018 - 08.2020
Speak Out; Save a Life
Ohio Dominican University
10.2016 - 05.2018
Bachelor of Science - Business Administration in Marketing & Management
Ohio Dominican University
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