Jacob Behler

The Rise Conference 2024 - https://theriseconference.com/join-1919

• Filled up an entire business conference in Tampa, Florida with around 2,000 attendees.
• Hosted a variety of celebrity and entrepreneurial speakers such as Tucker Carlson, David Grutman, Alex Rodriguez, Emily Ford, and Myron Golden
• Ran ads through TikTok and Facebook, managing a little under 170k in ad spend resulting in shy of 500k in revenue.
• Responsible for keeping a consistent CPL of around $10-15 per lead (depending on the speaker)
• A/B tested multiple different funnels and form lengths to optimize for the highest opt-in rates
• Working directly with our design/video team to consistently create new creatives to test as well as creative variations of winning ads.
• Working directly with the sales team to pair the appropriate lead (based on how qualified they are) with the correct closer.
• Responsible for being the front- line defense with any issues regarding our ad account, business manager, billing, or anything else Facebook and Instagram related

Assistant Facebook and Instagram Media Buyer:

• Conducted over 2500 one on one Facebook Ad Consulting calls with clients (Over 1250 hours)
• Discuss the creatives that our team made for the client
• Discuss the clients business and the best strategy to use with Facebook ads for their specific business.
• Set up and launch the Entire Facebook ad campaign from start to finish.
• Going over everything with the client such as audience, budget, placements, and everything else involved.

Monitored the Ad Comments:

• Responded to comments in the voice of my CEO
• Send all support requests to our support team
• Answered any questions about our products and linked the person with our appointment setting team.
• Monitored our Facebook Group
• Answer all of our clients questions that they post in our multiple Facebook groups.
• Send all of the support requests to our support team

Monitoring and Managing our Reviews:

• Managed and Responded to all of the reviews that we received on Google and Trustpilot. Pushed any negative reviews to our customer support team.
• Took our Trustpilot score from a 3.6 to a 4.5 by incorporating a review funnel into my client calls.

September 18th - February 6th: Facebook & Instagram Senior Media Buyer:

• Create, launch, and manager campaigns for all of our agencies offers.
• Monitored a consistent target Cost Per Acquisition / Cost per Lead (depending on the offer)
• Measured and reported on all of our KPIs (using a Conversion API software called Hyros).
• Responsible for being the front- line defense with any issues regarding our ad account, business manager, or anything else Facebook and Instagram related
• Spent an average of $148,498.03 per month in Facebook Ad Spend which resulted $980,796.20 in revenue.

Project Management: Aided my head of operations in task management.

• Using the applications Monday and Slack, I ensured that tasks were being completed by the deadline set for our entire marketing suite.
• Made sure to provide any needed assets if needed for whatever task.
• Followed up with every task daily to provide any needed support.
• Conducted our Branding meeting: I was responsible for ensuring that all of the tasks were done in a timely manner regarding the personal branding of my CEO. As well as completing some of these tasks on my own.

These tasks include:

• Reaching out to people for different collaborative opportunities with my CEO whether it was being on his podcast (or him being on someone else's), his YouTube channel, charities, and speaking engagements.
• Booked my CEO for multiple podcasts with celebrities and large entrepreneurs.

• Developed a social media marketing agency specializing in Facebook/Instagram Lead Generation
• Monitored and optimized advertising campaigns using Facebook, Instagram, and ClickFunnels
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
• Analyzed and reported social media and online marketing campaign results.

• A women’s fashion ecommerce brand I created from Shopify
• Created the website and sourced the products from multiple suppliers in primarily Russia
• Acted as a sourcing agent for my products to make sure they get from the warehouse to the destination efficiently
• Monitored trends in social media, industry and competitive landscape to create new material.
• In one month I organically grew the Pinterest page to 600k impressions and 1.5k engagements per month.
• Identified appropriate marketing channels and target customers for campaigns.
• Developed advertisements with impactful messages to stimulate engagement and reach target audiences on Facebook, Instagram, and Pinterest.
• Tracked key performance indicators and developed spreadsheets to explain ad/product performance.
• Wrote engaging and successful marketing, advertising and website copy.
• Created difference funnel strategies for products
• Visit the site at simplyclevergirl.com

• Scheduled and created posts for various social media platforms such as Facebook and Twitter.
• Did various forms of market research for the APA tile industry, Realtors and Lawyers.
• Contributed to mock-ups, email campaigns and social media content.
• Planned and executed internal and external marketing events.
• Utilized market trends and target audience statistics to effectively and appropriately market products.

• Organized deliveries by ensuring complete orders and location information.
• Communicated customer complaints, requests and feedback to company management for swift resolution.
• Attended to any needs in the store if I was not on the road like preparing meals, folding boxes, and/or washing dishes.

• Create 5-10 beats weekly
• Go to studios (when available) and aid with the production process for various local artists
• Networking with producers by cold direct messaging, collaborating, and joining communities.