Jacob Berrios
Boston,MA
Summary
SEO Specialist with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and Agency Analytics report generation. Guided SEO strategy for medium-sized businesses and executed SEO-driven lead generation campaigns for large clients.
Overview
3
3
years of professional experience
Work History
SEO Specialist
Boston Web Marketing
07.2023 - Current
- Helped clients develop website portals and social media pages to promote businesses.
- Influenced positive user experience through site speed optimizations, reducing bounce rates and improving overall engagement metrics.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
- Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
- Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Administrative Coordinator
Neat Painting & Remodeling
06.2022 - 06.2023
- Reduced expenses by monitoring budgets, tracking expenditures, and identifying cost-saving opportunities.
- Optimized organizational systems for payment collections, AP/AR, deposits, and recordkeeping.
- Improved office operations by automating client correspondence, record tracking and data communications.
- Implemented innovative solutions to overcome common workflow challenges faced by the administrative team.
- Increased team productivity with effective delegation of tasks and prioritization of responsibilities.
- Managed and maintained electronic and paper-based filing systems to keep essential documents and information easily accessible and organized.
Sales Intern
Aflac Insurance Company
08.2021 - 01.2022
- Supported the development of marketing materials to effectively showcase company products and services.
- Collaborated with cross-functional teams to ensure client needs were met efficiently and effectively.
- Executed marketing plans to support new product launches and promotions.
Education
Bachelor of Science - Marketing
Endicott College
Beverly, MA05.2022
Skills
- Adobe Creative Suite
- URL Structure
- Content Marketing
- SEO Auditing
- Keyword optimization
- Google Search Console
- SEO Strategies
- Social Media Marketing
- Website Speed Optimization
- Website Design & Page Building
- Data Analytics
- Social Media Engagement
Social Media
Increased numerous Instagram accounts to over 1 million views within a 2 month time period.
Timeline
SEO Specialist
Boston Web Marketing
07.2023 - Current
Administrative Coordinator
Neat Painting & Remodeling
06.2022 - 06.2023
Sales Intern
Aflac Insurance Company
08.2021 - 01.2022
Bachelor of Science - Marketing
Endicott College
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