Jacob Borroel
Keller
Summary
Highly accomplished sales professional with over 10 years' experience. Highly effective at generating leads, developing pipelines, and closing sales. Adept at identifying new clients and closing opportunities to meet growth objectives. A team player who thrives on the challenge of working in sales and helping to develop sales organizations.
Overview
13
13
years of professional experience
Work History
Business Development Consultant
Caliber Healthcare Solutions
07.2023 - Current
- Achieved 140% of quota for revenue and gross margin goals. Also achieved 120% of quota for contracts out/in.
- Negotiated contracts and closed sales with new clients and re-engaged dormant clients.
- Negotiated contract terms to maximize profitability and maintaining margin integrity
- Leveraged CRM tools to effectively manage leads, ensuring timely follow-up and improved conversion rates.
- Trained and mentored new hires on sales tactics, objection handling and industry knowledge/trends.
Business Development Manager
Kintek Group
05.2021 - 05.2023
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Represented company and promoted products at conferences and industry events.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Helped create a culture of outbound prospecting, conducted discovery calls, customer demo's, and closed business
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Generated new contacts through networking and cold calling
Enterprise Account Executive
Linux Academy/A Cloud Guru
03.2019 - 05.2021
- Developed relationships with inbound and outbound prospects from manager to C-level
- Demonstrated products, responded to questions, redirected concerns and overcame objections to close sales
- Helped create a culture of outbound prospecting, conducted discovery calls, customer demo's, and closed business
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Generated new contacts through networking and cold calling
- Trained new hires and served as a mentor to the BDR team
- One of 2 reps to hit quota quarter over quarter - High performing quarter of 130% to quota - Closed one of the largest deals in company history $738,000 TCV - Rapidly expanded existing clients
Business Development Manager
Wimmer Solutions
08.2018 - 03.2019
- Identified prospective hiring managers utilizing multiple tools and tactics. Phone calls, emails, LinkedIn messages, ZoomInfo, etc.
- Networked existing companies for maximum penetration
- Consistently brought in new opportunities with new logos and existing customers - met new opportunity goals month over month
Sr. Business Development Manager
Oxford Digital
04.2016 - 08.2018
- Built a book of business from the ground up within the new Digital division of Oxford Global Resources
- Focusing on contract staffing within the digital and mobility industry, I identified prospective hiring managers through cold leads within a homegrown CRM, tools like LinkedIn, ZoomInfo, and networking existing clients
- Hired, led and mentored 5 Account Managers
- Placed 9 contractors on assignment in year 1 - Selected to 2016 President’s Club for outstanding performance - Billed over $1.5 Million in sales in less than 2 years - 2nd highest sales revenue in 2017 for the IT Division based on tenure - Top 10 in sales for the IT Division throughout 2018 employment
Business Development Manager/Digital Marketing Manager
i5 Web Works
10.2015 - 04.2016
- Defined sales strategy, created a roadmap for future business growth, implemented Salesforce CRM and oversaw the creation and implementation of new sales collateral.
- Responsible for prospecting new clients and expanding existing clients to maximize revenue and utilization across multiple marketing offerings.
- Sold $150,000 in Total Contract Value in my first 4 months
- Only rep of 8 that was able to close business for the organization
- Attend conferences, chamber and other networking events to increase brand awareness
Strategic Account Executive/Team Lead (Promotion)
Home Services, ReachLocal, Inc
08.2015 - 09.2015
- Manage the corporate relationship for 4 national home services brands
- Positioned Reachlocal products and services at the corporate level to increase the promotion of the program at the franchise level
- Consulted clients on overall digital strategy, brand awareness and customer acquisition
- Attended conferences and coached the team in best practices for account management. Was also responsible for selling the ReachLocal product suite to franchisees of each brand, and driving revenue
- Manage two Account Managers - Manage corporate relationship with Mr
- Rooter, Miracle Method, Ram Jack & Aire
- Serve Brands - Responsible for roughly $1.5 mil
- In annual revenue
National Account Manager (Promotion)
Home Services, ReachLocal, Inc
02.2015 - 08.2015
- Manage SEM campaigns for 40 franchisees and over 75 campaigns across two national franchise brands - Accountable for over $600,000 in annual revenue - Promoted after 6 months to team lead. Averaged 99% revenue retention for my book
- Responsibilities include planning, implementation, and success of SEM, display and chat campaigns
- Other duties included onboarding franchisees and training them in utilizing back-office tools, composing monthly metrics reports and conducting marketing strategy meetings
- Conducted monthly campaign reviews with corporate contacts and to ensure successful campaigns and align on strategic goals of franchisees
- Conducted presentations at client conferences for franchisees
Account Executive
ReachLocal, Inc
07.2014 - 02.2015
- Managed online marketing campaigns for small to medium sized businesses throughout the United States
- Responsible for planning, implementation, and success of SEM, display, chat and ReachEdge campaigns
- On boarded clients and trained them to use back-office marketing automation tools
- Provided in-depth, monthly campaign reviews and marketing strategy meetings
- Other duties include cross selling and up selling clients into other services based on needs
- Managed marketing efforts for roughly 50 clients - Accountable for over $300,000 in annual revenue - Averaged over 90% revenue retention - Improved performance of & saved numerous accounts
Commercial Sales Account Executive (Promotion)
Aquasana, Inc
10.2012 - 06.2014
- Tasked with growing existing international and private label accounts to meet and exceed monthly/quarterly sales quotas
- Provided sales and service support to distributors by providing product knowledge training and keeping them informed of new products being released to the marketplace
- Also advised them appropriate product mix based on business goals and target customer base
- Responsible for over $1.5 million dollars in annual revenue - Expanded international presence to new territories - Won back numerous accounts - Met or exceeded monthly/quarterly sales quotas - Attended dealer conferences and conducted product presentations in front of large groups
- Beginning January 1, 2014, I was promoted to Partner Channel Sales Manager to pioneer an initiative to promote the retail brand of home water filtration systems
- Prospected, negotiated contracts, and signed partners across the US and Canada. Established a training program, conducted all product training, and created all partner sales collateral
- Managed all cross channels and/or territory conflict across partners
- Managed 5 rep groups with a total of 15 sales reps - Established a presence in Canada and 4 large territories in the US - Managed inventory and orders for online retailers and drop ship accounts
- Established and managed pricing to remain within target margins
Retail Sales Representative
Aquasana, Inc
09.2011 - 10.2012
- Responsibilities included meeting monthly sales quotas, Water for Life enrollment goals and resolving customer service issues
- Sold over $655K in revenue during my first year (top earner) - Enrolled over 1,800 customers in the company filter replacement program, significantly increasing company revenue.
- Top sales performer 8 of my first 10 months of employment. High revenue month of $98K, second highest in company history at the time
Education
Bachelor of Arts - Psychology
Texas A&M University
College Station, TXSkills
- Business Development
- Prospecting
- Territory Management
- Networking
- Cold Calling
- Training and Mentoring
- Contract Negotiation
Timeline
Business Development Consultant
Caliber Healthcare Solutions
07.2023 - Current
Business Development Manager
Kintek Group
05.2021 - 05.2023
Enterprise Account Executive
Linux Academy/A Cloud Guru
03.2019 - 05.2021
Business Development Manager
Wimmer Solutions
08.2018 - 03.2019
Sr. Business Development Manager
Oxford Digital
04.2016 - 08.2018
Business Development Manager/Digital Marketing Manager
i5 Web Works
10.2015 - 04.2016
Strategic Account Executive/Team Lead (Promotion)
Home Services, ReachLocal, Inc
08.2015 - 09.2015
National Account Manager (Promotion)
Home Services, ReachLocal, Inc
02.2015 - 08.2015
Account Executive
ReachLocal, Inc
07.2014 - 02.2015
Commercial Sales Account Executive (Promotion)
Aquasana, Inc
10.2012 - 06.2014
Retail Sales Representative
Aquasana, Inc
09.2011 - 10.2012
Bachelor of Arts - Psychology
Texas A&M University
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