Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Interests
Timeline
Generic

Jacob Chang

New York,NY

Summary

Dynamic marketing professional with a strong foundation in psychology, communication, and consumer behavior. Expertise in brand storytelling, content creation, and audience engagement across digital and academic platforms. Combines analytical insights from psychological research with innovative strategies to develop compelling marketing messages that enhance brand awareness and foster genuine connections. Proven success in leading teams, managing campaigns, and effectively communicating with diverse audiences while leveraging human insight to cultivate meaningful brand experiences and lasting customer relationships.

Overview

3
3
years of professional experience

Work History

Material Processing & Conservation Assistant

The City College of New York
09.2025 - Current
  • Streamlined information flow for 100+ new materials weekly by improving cataloging accuracy and workflow communication.
  • Applied organizational and analytical skills to optimize book circulation turnaround time.
  • Collaborated with multiple departments to ensure consistent data presentation and user accessibility.

Psychology Office Assistant

The City College of New York
11.2022 - 05.2025
  • Developed and distributed outreach materials to promote the B.A./M.A. Psychology program, increasing student awareness and engagement.
  • Supported marketing communication initiatives by managing email campaigns and improving response turnaround by 25%.
  • Enhanced the department’s brand presence by designing content for student newsletters and social media updates.

Cadet

Army ROTC (Reserve Officer Training Corps)
01.2024 - 01.2025
  • Led and motivated a team of 10 cadets through leadership and communications training exercises.
  • Strengthened persuasive communication and decision-making under pressure through tactical planning and public speaking drills.
  • Recognized for professionalism, adaptability, and performance excellence during Basic Camp at Fort Knox, KY.

Customer Service Associate

Walgreens
03.2023 - 03.2024
  • Delivered personalized customer experiences, contributing to repeat business and satisfaction growth.
  • Partnered with management to design promotional displays and improve product visibility, leading to increased foot traffic.
  • Managed point-of-sale operations with 99% accuracy and resolved customer issues efficiently.

Education

Bachelor of Arts - Psychology

The City College of New York
New York, NY
05.2026

Skills

  • Brand storytelling
  • Market research analysis
  • Proficient in Google Suite and Microsoft Office Suite
  • Team leadership
  • Bilingual communication: English (native), Korean (intermediate)
  • Time management
  • Attention to detail
  • Problem-solving abilities
  • Problem-solving
  • Teamwork and collaboration

Affiliations

  • Fall 2025 Interfaith Fellowship
  • Fall 2025 Braven Fellow
  • Soon Movement Global Member

Languages

English
Native or Bilingual
Korean
Limited Working

Interests

Brand Strategy, Consumer Psychology, Content Marketing, Social Media Trends, Marketing Analytics, Behavioral Advertising, and Digital Storytelling

Timeline

Material Processing & Conservation Assistant

The City College of New York
09.2025 - Current

Cadet

Army ROTC (Reserve Officer Training Corps)
01.2024 - 01.2025

Customer Service Associate

Walgreens
03.2023 - 03.2024

Psychology Office Assistant

The City College of New York
11.2022 - 05.2025

Bachelor of Arts - Psychology

The City College of New York

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