Jacob Fields
Salem,OR
Summary
Dynamic creative leader with 15+ years of experience in brand building and integrated campaigns across TV, digital, and print. Expert in storytelling and performance marketing, recognized for leading teams in developing award-winning campaigns. Proven track record in mentoring creatives and optimizing brand narratives to achieve client growth.
Overview
26
26
years of professional experience
Work History
Associate Creative Director
Marketing Architects
Minneapolis, MN
04.2022 - Current
- Lead creative strategy and campaign development for performance-driven TV advertising.
- Collaborate with media and analytics teams to optimize messaging and creative performance.
- Deliver emotionally resonant TV and video concepts that align with brand objectives.
Senior Copywriter / ACD
GS&F
Nashville, TN
03.2012 - 04.2022
- Creative lead on multi-platform campaigns for major clients including Bridgestone, LP Building Products, PetSafe, and the Tennessee Titans.
- Oversaw concept development, brand messaging, and execution across TV, digital, print, OOH, and social media.
- Mentored and managed junior writers and content teams to uphold creative excellence.
- Key contributor to award-winning campaigns and long-term client growth.
Copywriter
The Buntin Group
Nashville, TN
03.2006 - 03.2012
- Delivered creative concepts and copy for brands such as RBC Bank, Cracker Barrel, and TVA.
- Created multi-channel messaging strategies across broadcast, digital, and traditional media.
- Supported senior creative leadership with pitch development and campaign execution.
Copywriter
Oregon Lottery
Salem, OR
01.2005 - 09.2006
- Developed communication materials for responsible gaming, point-of-purchase (POP), and B2B channels.
- Crafted clear, educational how-to-play content to enhance player engagement and understanding.
Freelance Copywriter
Multiple Locations
01.2000 - 01.2004
- Collaborated with agencies including The Goss Agency (NC), DGWB (CA), and WongDoody (CA).
- Created strategic messaging and creative content for clients such as Los Angeles Dodgers, MGM, and regional businesses.
Education
Master’s Degree - Mass Communications
Virginia Commonwealth University
Richmond, VA01.2000
Bachelor’s Degree - Journalism
University of Oregon
Eugene, OR01.1998
Skills
- Creative Innovation
- Strategic Leadership
- Integrated Campaign Management
- Mentorship and Team Development
- Performance Optimization
- Brand Strategy & Development
Timeline
Associate Creative Director
Marketing Architects
04.2022 - Current
Senior Copywriter / ACD
GS&F
03.2012 - 04.2022
Copywriter
The Buntin Group
03.2006 - 03.2012
Copywriter
Oregon Lottery
01.2005 - 09.2006
Freelance Copywriter
01.2000 - 01.2004
Master’s Degree - Mass Communications
Virginia Commonwealth University
Bachelor’s Degree - Journalism
University of Oregon
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