Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jacob Follett

Overland Park,KS

Summary

Business student and social media content creator with experience building short-form content analytics and reporting. Develop Gen Z marketing strategy using trend analysis, engagement data, and platform insights.

Overview

2
2
years of professional experience

Work History

Social Media Content Creator

TikTok
Overland Park, KS
01.2025 - Current
  • Ideate, script, and edit 400 videos and counting
  • Plan and create short-form film and TV content on TikTok
  • Analyze performance analytics to refine content and strategy
  • Monitor social media trends and algorithm changes to adapt content approach
  • Review audience feedback, response, and engagement
  • Generated $70k+ in revenue
  • Accumulated 35k+ followers, 4.9M+ likes, and 45M+ views

Barista

Caribou Coffee
Overland Park, Kansas
06.2024 - 03.2025
  • Prepared a variety of coffee beverages, seasonal drinks, and food following Caribou Coffee recipes
  • Greeted guests and answered questions about menu items and beverage choices
  • Operated POS system to ring orders, process payments, and provide refunds
  • Coordinated drive-thru and in-house orders to ensure timely service
  • Assisted diverse range of customers with inquiries and orders
  • Cleaned and maintained coffee shop areas such as counters, equipment, tables, kitchen, and machines
  • Executed closing tasks including shutting down equipment, restocking items, counting registers, and securing the store

Global Business Associate

Blue Valley CAPS
Overland Park, Kansas
08.2024 - 12.2024
  • Completed an accelerated business program covering marketing, analytics, sales, finance, logistics, and international business
  • Developed a Gen Z social media strategy and marketing plan for Old Trapper Beef Jerky
  • Pitched marketing campaign and ideas to Old Trapper's CEO through a video call
  • Conducted business research for Crown CFO to identify potential expansion locations
  • Collected and analyzed raw data from different companies in Nashville, Tennessee by industry, revenue, number of employees, and more
  • Sorted and visualized data in Excel to present optimal company profiles for client targeting
  • Partnered with Omega Tecks to cold call 20+ potential clients about cybersecurity services
  • Collaborated and worked with industry professionals through client projects, networking events, site visits, guest speakers, and panel discussions

Education

Bachelor of Science - Marketing

University of Kansas
Lawrence, KS
05-2028

Blue Valley Northwest
Overland Park, KS

Skills

  • Social media management
  • Content creation
  • Short-form video production
  • Social media posting
  • Social media analytics
  • Video marketing
  • Content performance metrics
  • Analytics tracking
  • Digital marketing
  • Market research

Timeline

Social Media Content Creator

TikTok
01.2025 - Current

Global Business Associate

Blue Valley CAPS
08.2024 - 12.2024

Barista

Caribou Coffee
06.2024 - 03.2025

Bachelor of Science - Marketing

University of Kansas

Blue Valley Northwest
Jacob Follett