With over 13 years of experience in the technology industry and Salesforce ecosystem, I specialize in crafting best-in-class solutions for complex challenges across diverse industries. My journey, from a solo Salesforce Analyst to leading a team of skilled Salesforce Solution Architects, reflects a balance of analytical precision and creative vision.
I am a Salesforce Sales Cloud and CPQ Certified Specialist, recognized for thought leadership in the Lead-to-Cash process, organizational consolidations, data management and integrations across a wide range of systems, and successful execution of complex, multi-entity implementations. My ability to communicate effectively with individuals across varying roles, learning styles, and organizational levels is a core strength that fosters alignment and collaboration in every engagement.
What drives me within organizations I work, is the continual development of my coaching, leadership, and emotional intelligence practices. This foundation allows me to excel as a mentor to colleagues and a trusted advisor to both internal teams and clients I work with.
As a lead Solution Architect at Forefront, I have successfully designed and guided the implementation of complex Salesforce and system integration projects across various industries. Key engagements include:
Through these engagements, I have demonstrated a strong ability to bridge technical strategy with actionable solutions, driving measurable results for clients and fostering innovation within complex organizational ecosystems
Pre-Sales Solution Architect
Post-Sales Solution Architect
Objective: to lead, coach, and drive vision/strategy for a team of highly skilled Salesforce Solution Architects who cover the ecosystem from Sales Cloud & CPQ to Service Cloud, Field Service, and Integration. My main objective is to use my personal and professional experiences to mentor my team, help them live their most fulfilled careers and lives, and brainstorm creative solutions for their client's problems
Objective: To manage a team of specialty Salesforce Solution Architects (Field Service, Data/Integrations, Manufacturing, CPQ) and to drive vision and strategy for a suite of professional services related to to the quote to cash lifecycle - Solutions through project delivery. This included - Salesforce CPQ, B2B Commerce, Conga Contracts, DocuSign and payment applications. This was achieved by:
Management
Practice Director
Objective: to understand needs of prospects and customers through the lens of 4 guiding principles: process, system, data, and people. Through understanding of business outcomes and in collaboration with other SMEs, recommend leading practice solutions that solve for desired business outcomes and set internal execution teams up for hightest level of success. This is achieved by:
Pre-Sales Activities
Post-Sales Activities
Objective: to serve as a Salesforce platform expert in order to advance the leadership and business development efforts of the client by enabling them to reach their goals throughout the lifecycle of the Salesforce product. This is accomplished by the following:
• Actively work with cross-functional teams, executive stakeholders, and other SMEs to elicit business and system requirements, conceptualize and develop Salesforce solutions, and deliver those solutions based on client priorities
• Execute the configuration of solutions to meet design requirements by researching design elements, building prototypes within Salesforce environments, testing configurations, and providing meaningful design documentation
• Ongoing research, recommendations, and management of projects and requirements with a goal of customizing Salesforce to improve systems, workflows, and processes
• Develop curriculum and lead workshops that provide end user training and support with the goal of increasing user engagement, strengthening users’ core skills and knowledge of the Salesforce interface, and empowering users to adopt client specific processes and workflows
Objective: Advance leadership & business development efforts of the Organization through these core areas:
• Serve as Salesforce platform expert in order to recommend solutions to complex business needs and lead implementation efforts
• Develop curriculum and lead workshops that provide end user training and support with the goal of increasing staff engagement and strengthening all users’ core skills and knowledge of the Salesforce interface
• Ongoing research, recommendations, management of vendor relationships, and project management with a goal of customizing Salesforce to improve systems, workflows, and processes
• Actively work with cross-functional teams and executive stakeholders to improve and streamline the complete sales cycle from prospect through fulfillment
Day-to-day
o Provide accurate forecasting as well as meaningful reports and dashboards
o Scope external facing documents for automation of send and signature
o Create custom fields/objects and workflows with the goal of increasing sales productivity
o Serve as platform expert for market research projects and integrations with marketing automation/email partners
o Maintain, clean, and supplement database using validation rules and partner applications (Hoover’s, Data.com, StrikeIron, DemandTools, InsideView, etc)
o Train users to implement the Campaign object to manage marketing campaigns, track analytics, and report ROI
o Help users to maintain a successful lead generation process, and manage trade show lists
o Help users to manage and gain business intelligence around a suite of products using the Products and Product Schedule objects
o Implement and maintain Ideas and Cases to help PMs to better maintain product enhancement & support requests
o Research, make recommendations, and train users to gain improved business intelligence of customers and employees by analyzing data trends and creating meaningful reports/dashboards around sales cycle, pipeline, fulfillment processes, and employee productivity
Objective: To support the sales/marketing efforts of the company through the following:
• Campaign management, mass-data imports, hygiene, and maintenance
• Complex data analysis and reporting to provide Director of Marketing and General Manager views of sales pipeline and revenue, client interaction, ROI on marketing events, email, direct mail, telemarketing, and promotional campaigns
• Proficiency with data management tools: DemandTools, PeopleImport, and Excel Connector
• Daily data analysis, hygiene, and generation of new marketing lists for email and direct mail campaigns
• Assisted in growth of Central Region lead/contact database from 350,000 to projected 1,000,000 by August, 2013
• Management of InsideView, Hoover’s, Data.com, and NetProspex accounts
• Management of Central Region email marketing strategy
• Assist in Management of Marketing Events Strategy
• Marketing Team Project Manager
• Serve as the primary contact in the Central Region for all things Salesforce.com
• On-boarding and ongoing training of new Salesforce users
• Creation of complex reports and dashboards
• Work with International partners in Dubai, Zambia, and The Netherlands to generate reports/dashboards and share best practices in implementation and user adoption
• Weekly meetings with Corporate Salesfore Administrator to discuss new company initiatives, and brainstorm ideas to streamline systems and increase sales team’s adoption of Salesforce.com
• Creation of scoreboards to monitor success of regional initiatives related to Inside Sales Partners and Outbound Marketing teams